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Understanding the Quick-Service Restaurant Market & Its Customers & Understanding the Casual Dining Restaurant Market & Its Customers
Technomic Inc., May 2009, Pages: 163
Each report combines extensive consumer research—2,400 interviews— conducted by Sandelman & Associates and insightful analysis on the market at large, with particular emphasis on consumer attitudes and behaviors. Additional insights on 32 casual dining and 23 quick-service restaurant chains are featured in detailed profiles. Any significant changes in consumer attitudes from the prior edition are highlighted in each chain profile, as are general consumer attitudinal changes in the segment.
An In-Depth Look at Leading Operators
Casual Dining highlights 32 major casual dining chains, while Quick-Service showcases 23 leading chains. Both reports feature detailed profiles of each chain, as well as side-by-side comparisons between chains. The analysis highlights:
- Customer Demographics-—For each chain, primary customers are profiled by key demographics, such as gender, age, household income, etc.
- Attribute Ratings by Demographic and User Type-—Each chain’s key attribute ratings are cross-tabulated by demographic and user type, including type of use (light, moderate, heavy or all), men vs. women, age groups and ethnic groups.
- Consumer Usage Patterns-—These reports further detail purchase behaviors, such as main meal item, dining formats used and type of dining occasion.
Additional Profiled Information Chain profiles provide additional data, such as:
- Chain Details-—Including contact information, ownership, segment type and locations.
- System Characteristics-—Including U.S. and international sales and units, company-owned and franchised units, and average sales/unit, for the past three years.
- Concept and Menu Position-—Concept overview and menu details, including item prices and check averages.
Invaluable Resource
Understanding the Casual Dining Market and Its Customers and Understanding the Quick-Service Restaurant Market and Its Customers are vital resources for many departments in foodservice organizations, including senior management, marketing, market research and new product or menu development.
Also available
Understanding the Casual Dining Market and Its Customers
Understanding the Quick Service Restaurant Market and Its Customers
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