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2009 Technomic Kids’ Marketing & Menu Report
Technomic Inc., May 2009, Pages: 285
This brand new Kids’ Marketing and Menu Report provides a comprehensive analysis and overview of kids’ menus from leading and emerging chains, helping foodservice operators and suppliers develop products and menu items kids love, enhance in-store promotions and marketing activities, capitalize on opportunities, make well-informed decisions and build brand loyalty with kids and families.
This report features:
In-Depth Industry Overview
- Total restaurant industry sales and units by menu category
- Analysis of Top 250 restaurant chains offering kids’ menus
- Analysis of notable emerging chains offering kids’ menus
Kids’ Menu Analysis
- Kids’ meal part overview
- Leading flavor and preparation analysis for each daypart
- Entrées, desserts, beverages, dips and sauces
- Side dish substitutions
Kids’ Menu Insights
- Pricing
- Portion sizing
- Healthy offerings
- Food for sophisticated palates
- Product innovation
Focus on Kids’ Marketing
- Kids’ combo meals, family meal deals
- Toys, including educational
- Online marketing (activities, games, downloads, etc.)
- Birthday club promotions
- Kids’ play areas
- Kids eat free or discounted kids’ nights/promotions
Comprehensive Appendices with full kids’ menus
- Top 250 chains by sales
- Kids’ menus within the Top 250 chains
- Notable emerging chains’ menus
Product samples
A sample for this product is available. Please Login/Register to download this sample.
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