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Ariel Excel Gel Case Study: Pairing Green Credentials with Value for Money to Gain a Stronger Emotional Connection with Consumers in Household Goods
Datamonitor, Aug 2009, Pages: 11
This case study on Ariel forms part of a series of case studies, which explores business practices across a variety of disciplines and business sectors. It examines Ariel Excel Gel and its attempts to enhance the emotional connection of the brand with consumers by forging green attributes with money saving benefits.
Key reasons to purchase this title
- Gain insight into the methods used by important industry players to give them a competitive edge
- Identify specific areas for operational improvements
- Capitalize on the knowledge of experienced companies when entering a new niche or market
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