TIS gives operators the mic and invites suppliers to listen. What they want is understandable: good product, delivered to spec, at a reasonable price. Author Karen Ribler encourages operators to vent and make suggestions to suppliers. According to one operator, “It is very annoying and stressful when a manufacturer changes specs on an item and you do not know it until you open [the case] up. Recipes have to be rewritten to deal with modifications . . . .”
Loaded with similar tales from the front and further insights, Reaching the Independent Operator helps readers better grasp what makes operators tick so suppliers can cultivate relationships and drive business. That way, everybody is happy, including diners.
The handbook covers: - The Business of Staying in Business - Communication Imperatives - How to Learn More About Your Customers - Dissecting Operator P&L Statements and Organizational Structures - Manufacturer Action/Possible Impact Chart - The Six Secrets to Success
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