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Viewing report
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Black Media in the United States 2009
Mintel, July 2009, Pages: 75
With the economic impact of African Americans continuing to grow at a vigorous clip, skilled marketers need to understand how Black media acts as a gateway to tapping into this spending power. Unlike mainstream TV channels or internet sites, media outlets that specialize in Black-oriented content reflect a set of cultural and social experiences that set Black media apart from those of other races. Black people also trust Black media more than they do other media outlets, making it the starting point for marketers to reach this audience, one that will only grow in affluence and influence. Ignoring the role of Black media means that a marketer’s products and messages will be lost on a critical portion of the American economy, the Black consumer.
Topics covered in depth in this report include:
- Black media usage patterns across TV, radio, newspapers, magazines and the internet
- Analysis of the most up-to-date data, trends and information to guide you to opportunities within the Black media landscape
- Media consumption habits, plus online trends and opportunities
- Black consumer demographics as they apply to buying power state by state, household income, and household size
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