The US children’s footwear market is driven by a range of factors, including the growing child population in America, particularly among younger children, whose feet grow at a rapid pace and necessitate new pairs of shoes multiple times a year; increased spending power (although the current recession is pinching household budgets); and, the expanding Hispanic population, who typically have more children per household than other ethnicities. This report delivers in-depth analysis of these drivers as well as insightful examination of the following tenets of the market:
- The role of style in the marketplace, which has led to athletic shoes becoming accessories for a child's developing sense of fashion - The expanding role of discount stores and mass merchandisers as household budgets contract due to the ongoing recession - How children’s footwear companies employ professional athletes and licensed animated characters to market shoes to kids
