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Nordic Food Market Review - Management Briefing
just-food, Sep 2009, Pages: 22
As obesity and diabetes rates rise across the developed world, Nordic countries are coming together to develop common strategies on healthier food options, cutting salt, fat and sugar in processed food and encouraging whole foods as alternative choices. In this month's briefing, we offer a detailed look at new Nordic food standards, the development of the region’s organic food market, analysis of consumer and research trends, and the challenges of Nordic consumers to abandon convenience foods to accept healthier ‘functional foods’ into their diets.
For those seduced by the idea that Nordic countries are full of healthy statuesque blond super-beings eating perfect diets and exercising regularly, it may come as something of a surprise to learn that obesity is on the rise in the region.
This trend has been largely driven by higher sugar intake rates, compounded by other unhealthy dietary habits (notably fat and salt consumption) among a growing segment of the population. It has triggered a significant collaborative counter action by the five Nordic governments to promote healthy eating
practices, while working closely with the food industry to encourage the development and production of wellness foods.
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