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Novartis: Performance, Capabilities, Goals and Strategies in the Worldwide Pharmaceutical Market

Venture Planning Group, Oct 2010, Pages: 121


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A strategic assessment of Novartis, one of the world’s leading pharmaceutical companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global pharmaceutical market.Contains 140 pages and 11 tables





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