|
|
 |
|
Viewing report
|
|
|
|
Economizing in the Home: DIY Retail in the United States 2009
Mintel, July 2009, Pages: 66
About this report
Mintel’s research detailed in this report shows that households across the income spectrum are cutting back on spending in areas ranging from basic repair services to major home renovations. This report focuses in particular on economizing efforts in the area of home improvement, including DIY activity oriented towards saving money. It examines the changing retail landscape as consumers turn to discounters and alternative retail channels such as thrift stores and Craig’s List to save money. It analyzes branding and advertising, with a focus on how retailers are re-shaping brand identity and reaching out to customers with special offers, energy-saving products and loyalty clubs.
The depth, scope and nature of DIY economizing in the home varies with gender, income, age, ethnicity and household make-up. The exclusive consumer data in this report is analyzed for distinct demographic groups.
This report provides insight on how home and garden retailers and suppliers can capitalize on the following trends:
- Slashed budgets on non-essential purchases, redecorating projects, and renovations
- Consumer efforts to cut back or stop using professional home and garden services, ranging from basic handyman services to more specialized services such as pest control and snow-clearance
- Behavioral changes consumers are making to cut energy bills
- Home improvement products consumers are buying and installing to cut energy
- Interest in “green” products that save energy
Customers who bought this item also bought
Holiday Shopping in the United States 2010
The Luxury Report 2010: The Ultimate Guide to the Luxury Consumer Market
Hispanics and the Retail Experience in the United States 2009
DIY and Home Improvement Retail in Europe: Market Size, Retailer Strategies and Competitor Performance
Online Shopping in the United States 2010
The Luxury Report 2011: The Ultimate Guide to the Luxury Consumer Market
The Home Luxury Report 2011: The Ultimate Guide to the Luxury Consumer Market for Home Luxuries
Spending Power of Young Adults in the United States 2008
Furniture and Fixtures - Global Outlook
Oil Change Retail in the United States 2009
|
|
|
|
