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Healthy Living in the United States 2009
Mintel, July 2009, Pages: 71
About this report
The desire to live a healthy life is one almost all Americans hold—in fact, 90% of respondents to Mintel’s exclusive consumer survey say that it is very or somewhat important to them to live a healthy lifestyle—and the decisions they make (or do not make) to this end have a tremendous effect on a wide variety of companies in diverse categories: food companies, pharmaceuticals, OTC products, and so forth. Some of the key topics covered in this report include:
- An in-depth examination of the disparity between respondents’ perceptions of their health and health statistics - An analysis of attitudes towards exercise, diet, external stressors, and other aspects related to health - Identification of the different types of resources that various demographics use to obtain information on healthy living topics, to help marketers best reach their target demographics - Identification of the greatest barriers to healthy living - Specific recommendations and insights to help marketers reach Americans and improve their health
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