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Delayed Departure: Will In-Flight Broadband Take Off?
In-Stat/MDR, April 2009, Pages: 53
In-flight broadband, since the days of Connexion by Boeing, has struggled to take off. Recently, the market has received new impetus, with a new generation of in-flight broadband providers, including Aircell, Row44, and Panasonic. While these providers have encountered barriers in introducing in-flight broadband over the past year, it appears that many of these have been overcome and now these providers are ready to begin large scale deployments. Several US airlines have committed to full fleet deployments, including American, Delta, and Southwest. While the economy continues to place pressure on the market, airlines appear to be planning beyond the current environment in making investments for in-flight communication technologies, such as in-flight broadband. This service will also have to compete with other emerging in-flight entertainment and communication services, such as DBS video offerings and GSM-based voice and data services (in international markets).
This report includes:
-Forecasts of broadband and DBS video, including installments, equipment revenues, usage, and usage revenues, with segmentation regarding the length of the flights.
-Expectations of in-flight IPTV introduction and ensuing revenue.
-Detailed comparisons of principal players, in terms of technologies, business models, and market share.
-Correlations with the hotspot market and strategies learned from terrestrial Wi-Fi services that can be applied to the in-flight market.
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