True Collaboration Key to Video Conferencing Adoption - Market Research Reports

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True Collaboration Key to Video Conferencing Adoption

Description:

The last year has seen further integration of video conferencing as a key element of unified communications and collaboration among businesses. As a result, most solutions require interoperability, involving the use of multiple vendors of hardware, network, and software components. Despite the slow economy, video conferencing is showing signs of life at the high-end among enterprises adopting telepresence and HD solutions, as well as the desktop for individual users. Much of this growth opportunity is driven by collaboration, the availability of supporting bandwidth, and the decreasing appeal of business travel.

This analysis is an update of end-user and decision-maker opinions over the last 12–15 months. It includes an analysis of current video conferencing users; those who have the capability available and choose not to use it; those who have used video conferencing in the past but no longer do so; and current non-users planning to adopt video conferencing in the next 12 months.

Contents:

Sharing, Not Just Seeing, is Key
Data Collection
Overview
- Will the Economy Drive or Hinder Video Conferencing Adoption?
- Industry Trends
- Cisco8
- Polycom
- Microsoft
- TANDBERG
- Avaya
- Skype
- HP
- LifeSize
Decision-Maker Perspectives
End-User Perspectives
- Video Conferencing is Used on a Fairly Regular Basis
Those Who Choose Not to Use Available Teleconferencing Capabilities
Past Users are Generally Amenable to Using Video Conferencing Again
Non-User Perspectives
Implications

List of Tables
Table 1. IP vs. TDM Video Conferencing Solutions
Table 2. Planned Use of IP in the Future
Table 3. Current Video Conferencing Vendor
Table 4. Corporate Policies
Table 5. Frequency of Video Conferencing Use
Table 6. What Drives the Frequency of Your Video Conferencing Use?
Table 7. How Long Video Conferencing Has Been Used
Table 8. How Frequency of Use Has Changed Over the Last Year
Table 9. Where Video Conferences Take Place (End-Users)
Table 10. Video Conferencing Facilities (Decision-Makers)
Table 11. Why Video Conferencing is Used
Table 12. Use of a Centralized Organization for Scheduling (End-Users)
Table 13. Use of a Centralized Organization for Scheduling (Decision-Makers)
Table 14. Actual vs. How Long Reasonably Expected to Wait for Set Up of a Video Conference
Table 15. Satisfaction with Reliability
Table 16. Causes of More Frequent Use
Table 17. Why Video Conferencing is Not Used When Available
Table 18. Key Causes for Considering Use Among Those Who Don’t Use Video Conferencing
Table 19. Reasons Why Video Conferencing Use Was Stopped (End-Users)
Table 20. Reasons the Organization Stopped Using Video Conferencing (Decision-Makers)
Table 21. Satisfaction With Past Use of Video Conferencing
Table 22. Likelihood of Use if Quality, Usability, and Cost Were Reasonable
Table 23. Why Current Non-Users are Considering Video Conferencing
Table 24. Reasons for Not Planning Use of Video Conferencing

List of Figures
Figure 1. Centralized Organization vs. Individual Control for Scheduling and Managing Video Conferences
Figure 2. Current Video Conferencing Vendor
Figure 3. Current and Planned Use of Video Conferencing Capabilities
Figure 4. Satisfaction With Video Conferencing Capabilities
Figure 5. Use of Video Conferencing Functions

Summary:

Travel Reduction Most Important Factor Driving New Video Conferencing User Adoption

Among respondents that do not currently use video conferencing, 68% site ‘Travel reduction’ as the most important factor driving their adoption of video conferencing in the next 12 months. Other key drivers among video conference users are convenience and efficiency, reports this report.

“US business users find video conferencing to be more appealing and beneficial when the sessions involve sharing files, collaborating on documents, and adding or including key individuals in the sessions dynamically,” says David Lemelin, In-Stat analyst. “There is also a strong desire to use video conferencing capabilities at the desktop, where users have better access to their complete set of communications and collaboration capabilities, including IM integration.”

Recent research found the following:

- 57% of decision-makers indicated their organizations have formal video conferencing policies. Most of these policies are designed to maximize return on the video conferencing investment, particularly when it can be used to mitigate travel.
- Key competitors include Avaya, Cisco, Hewlett Packard, LifeSize, Microsoft, Polycom, Skype, and TANDBERG.
- Microsoft is cited as the most used vendor among SOHO and small businesses.
- Polycom is the most used vendor among mid-size and enterprise businesses.
- Overall, Cisco saw the highest increase of users from 2007 to 2008.
Recent In-Stat research, True Collaboration Key to Video Conferencing Adoption , covers the North American market for video conferencing. It includes:
- Primary research survey results among 893 respondents.
- End-user and decision-maker opinions over the last 12–15 months.
- Analysis of current video conferencing users.
- Analysis of those who have the capability available and choose not to use it; those who have used video conferencing in the past but no longer do so; and current non-users planning to adopt video conferencing in the next 12 months.
- Updates on vendor strategies, including Cisco, Polycom, Microsoft, TANDBERG, Avaya, Skype, HP, and LifeSize.

Companies Mentioned

- Avaya - Cisco8 - HP - Microsoft - Polycom - Skype - TANDBERG

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