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Demand-Driven Forecasting: A Structured Approach to Forecasting
John Wiley and Sons Ltd, Sep 2009, Pages: 288
This is a practitioner based book that provides readers with real proven processes, methodologies, and performance metrics that can be applied immediately with significant improvement in forecast accuracy. It will be filled with real life examples and case studies to illustrate both best-in-class approaches as well as initial start-up approaches.
The tentative contents is:
- Demystifying Forecasting: Myths versus Reality;
- Performing a Strategic Value Assessments;
- What Is Forecast Value Added;
- Practical Applications and Methods in Forecasting;
- Tool Box Approach to Forecasting;
- Demand-Driven Consensus Forecasting;
- Performance Metrics;
- Cultural barriers in Forecasting.
Praise for Demand-Driven Forecasting
A Structured Approach to Forecasting
'There are authors of advanced forecasting books who take an academic approach to explaining forecast modeling that focuses on the construction of arcane algorithms and mathematical proof that are not very useful for forecasting practitioners. Then, there are other authors who take a general approach to explaining demand planning, but gloss over technical content required of modern forecasters. Neither of these approaches is well-suited for helping business forecasters critically identify the best demand data sources, effectively apply appropriate statistical forecasting methods, and properly design efficient demand planning processes. In Demand-Driven Forecasting, Chase fills this void in the literature and provides the reader with concise explanations for advanced statistical methods and credible business advice for improving ways to predict demand for products and services. Whether you are an experienced professional forecasting manager, or a novice forecast analyst, you will find this book a valuable resource for your professional development.'
—Daniel Kiely, Senior Manager, Epidemiology, Forecasting & Analytics, Celgene Corporation
'Charlie Chase has given forecasters a clear, responsible approach for ending the timeless tug of war between the need for 'forecast rigor' and the call for greater inclusion of 'client judgment.' By advancing the use of 'domain knowledge' and hypothesis testing to enrich base-case forecasts, he has empowered professional forecasters to step up and impact their companies' business results favorably and profoundly, all the while enhancing the organizational stature of forecasters broadly.'
—Bob Woodard, Vice President, Global Consumer and Customer Insights, Campbell Soup Company
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