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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 3rd Edition
John Wiley and Sons Ltd, Sep 2009, Pages: 320
Praise for previous editions of Designing Brand Identity:
'An inspiring and powerful toolkit.' -The Marketer
'Alina Wheeler provides a practical structure for the brand building process.'
-Al Ries, coauthor, Positioning
'Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.' -Marty Neumeier, author, The Brand Gap
'A valued reference book for all members of the branding team.'
-Communication Arts
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