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Wireless Delivery of Digital Content Propels E-Book Adoption

In-Stat/MDR, June 2009, Pages: 21


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The hot, new topic in the consumer electronics (CE) world is the electronic book (e-book). Worldwide e-book shipments are expected to reach 28.6 million units in 2013. Market drivers include new entrants to market, international expansion of e-book availability, anticipated price declines, and the electronic distribution of newspapers.

Online retail giant, Amazon, is emerging as the leader in the e-book market with its Kindle lineup. The key to Amazon’s success is its content delivery service. The company has partnered with cellular network operator, Sprint, to enable Kindle users to wirelessly download digital e-book content directly to the Kindle via the Sprint EVDO network. It is this seamless content-to-hardware delivery experience that is driving Amazon's popularity in the e-book market.

This report provides a comprehensive view of e-book shipments, sales revenue, average selling prices, and expectations for wireless-enabled e-books. An analysis of e-book bill of materials and the total semiconductor revenue opportunity is included, as well. Five-year forecasts are provided for all factors.



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