The Future of Enterprise Mashups: Demand, Challenges and Vendor Opportunities
Scripp Business Insights, August 2009, Pages: 159
Mashups, or composite applications, first came to prominence on the social and consumer web as users looked to make the most of the Web 2.0 technology at their fingertips. Enterprises were quick to see the business benefits of turning various data sources into services and ‘mashing’ them together on an ad hoc basis into unique applications without the need for complex coding – essentially, the opportunity existed for non-technical business users to very quickly create their own situational applications to help speed up their decision making processes. As the understanding of what could be possible grew, a large amount of hype was created over the potential of enterprise mashups. This report examines to what extent the real benefits and potential match the hype over what is one of the hottest, potentially disruptive emerging enterprise technologies, and provides actionable insight into how to approach the challenges and opportunities afforded by it.
The report examines the market challenges and opportunities for enterprise mashups by analyzing the demand from organizations and end users, and looking at the current and predicted state of the market. It also considers the challenges to mashups in terms of competition from the existing software market, technical issues, and management culture. The report provides insight into the activities, views and strategies of the leading enterprise mashup players, and takes a look at the future possibilities for technological and market development in the space.
Key findings
- The enterprise mashup market was worth around $161m in 2008, and is forecasted to grow to $1.74bn by 2013.
- Market growth will be driven by factors including the growing involvement of the major software players, evolving market definition and knowledge about mashups, emerging standards, increased uptake of SOA and cloud computing, and the impact of the recession.
- 32.8% of organizations surveyed used mashups.
- The enterprise mashup market will benefit from the increasing prevalence of software incorporating SOA. Worth $1.4bn in 2008, the SOA platform market will grow to $2.77bn in 2014.
Key features of this report
- Definitions of key terms
- Provides the size of the enterprise mashup market and gives a market forecast to 2013.
- Analysis of proprietary data related to enterprise mashup uptake gathered from surveys of CIOs across a wide variety of vertical sectors and geographic regions, and of leading mashup vendors.
- In-depth examination of key vendor performance, offerings and strategies.
- Case studies of organizations that have adopted enterprise mashups.
- Analysis of key technological and market issues affecting mashup market growth.
Use this report to
- Establish the size of the enterprise mashup market and identify growth drivers and patterns.
- Identify the types of organization that are adopting mashups by size and vertical industry.
- Examine how mashups can satisfy the unmet enterprise need and how attractive they are to end-users.
- Identify key partnership opportunities by establishing what type of vendors businesses trust most.
- Examine the business benefits and risks presented by mashup usage and how these issues can either be promoted or remedied.
Discover
- How big is the enterprise mashup market?
- What is driving market growth?
- Who is investing in the market?
- How many organizations use mashups? What types of organization are they?
- How can the open space in mashup market leadership be filled?
The Future of Enterprise Mashups
Executive summary
The mashup market
The enterprise demand and unmet need
Challenges and barriers to mashup market growth
The vendor landscape
The future of the enterprise mashup market
Chapter 1 Introduction
Introduction
Who is this report for?
Research methodology
Definitions
API (Application Programming Interface)
Blogs
Cloud computing
Mashups
RSS (Really Simple Syndication)
SaaS (Software as a Service)
SOA (Service Oriented Architecture)
Web 2.0
Widgets
Wikis
Chapter 2 The mashup market
Summary
Introduction
Market growth and drivers
Market size and forecast
Market drivers
The big players become involved
Evolving market definition and knowledge
Emerging standards
Increasing uptake of SOA and cloud computing services
The recession
Investment in mashups
Parent companies
Venture capital and business angels
Bootstrapping
Mashup uptake
Current usage
Uptake by organization size
Uptake by vertical market
Short-term uptake forecast by non-users
Short-term uptake forecast by organization size
Short-term uptake forecast by vertical market
Plans to increase usage
Opportunities through SOA
The open space
Opportunities to fill the space
Market definition
Educating the market
Standards
Availability for all
Emerging leaders
Major IT players
Innovators
Non-mashup specific vendors
Timeframe
Chapter 3 The enterprise demand and unmet need
Summary
Introduction
Business priorities
Customer relationship management
Business intelligence
Business process management
Attractiveness of mashups
Cost
Return on investment
Benefits to the bottom line
Application needs and partnership opportunities
What end-users want from a vendor
Efficiency
Cost
Reliability
Reputation
Return on investment
Innovation
Innovation
Security
Trusted vendors
Partnership strategies
Systems integrators
SaaS and proprietary software vendors
Mashup marketing
Partners
Web 2.0
Seminars and webinars
Advertising
Trade shows
Mashup users
BT Broadband Support – speed, scalability and efficiency
Cardiff University - efficiency
Retail banks – efficiency and security challenges
US Defense Intelligence Agency (DIA) – speed, efficiency and security
The Center to Promote HealthCare Access – increased efficiency
Chapter 4 Challenges and barriers to mashup market growth
Summary
Introduction
The software market
Competitors
The disruptive potential of mashups
The complementary potential of mashups
Benefits and risks of mashup usage
The CIO perspective
CIO and vendor perspective comparison
Educating the market
Key vendor sales messages
Mashups are designed to be user driven
Quick and ad hoc assembly
Cost
Web accessibility
Co-existence with SaaS systems
Co-existence with legacy systems
Technical challenges
Availability of web services and APIs
Standards to govern widgets
Governance, management and support
Security
Reliability
Scalability
Market challenges
Mashup market immaturity
Unproven effects on the bottom line
The lack of a leading platform
The economic downturn
Skills shortages
Executive culture and misperceptions
The end of the IT manager?
Effects on the existing IT framework
Mashup drivers
Input from the CIO
The long tail potential of enterprise mashups
How mashups are driven and governed
Chapter 5 The vendor landscape
Summary
Introduction
Process and presentation mashup platforms
Corizon
Background, offering and performance
Clients
Partners
Competitors
Strategy
DreamFace Interactive
Background, offering and performance
Clients
Partners
Competitors
Strategy
IBM Mashup Center
Background, offering and performance
Clients
Partners
Competitors
Strategy
JackBe
Background, offering and performance
Clients
Partners
Competitors
Strategy
Microsoft SharePoint
Background, offering and performance
Clients, partners and competition
Strategy
Oracle WebCenter Suite
Background, offering and performance
Clients and partners
Strategy
Salesforce.com
Background, offering and performance
Clients
Partners
Competitors
Strategy
Serena Software
Background, offering and performance
Clients
Partners
Competitors
Strategy
WaveMaker
Background, offering and performance
Clients
Partners
Competitors
Strategy
Data mashup platforms
Convertigo
Background, offering and performance
Clients
Partners
Competitors
Strategy
Denodo Technologies
Background, offering and performance
Clients
Partners
Competitors
Strategy
Kapow Technologies
Background, offering and performance
Clients
Partners
Competitors
Strategy
RatchetSoft
Background, offering and performance
Clients
Partners
Competitors
Strategy
Chapter 6 The future of the enterprise mashup market
Summary
Introduction
Future capabilities
More available data
Mashups in the cloud
Easier and quicker mashups
Mobile mashups
Enterprise mashups: cool or useful?
Looking past the hype
Delivering business value
Chapter 7 Appendix
Tables of data
Index
List of Figures
Figure 2.1: Enterprise mashup global market size ($m), 2008-2013
Figure 2.2: Different types of mashups – data, process and presentation
Figure 2.3: Enterprise mashup market development phases
Figure 2.4: Current mashup usage by organizations (% CIO respondents), 2009
Figure 2.5: Current mashup users by organization size (% CIO respondents), 2009
Figure 2.6: Current mashup users by vertical market (% CIO respondents), 2009
Figure 2.7: Timeframe for non-users planning to adopt mashups
Figure 2.8: Short-term non-user uptake forecast by organization size (% respondents), 2009
Figure 2.9: Short-term non-user uptake forecast by vertical market (% respondents), 2009
Figure 2.10: Current users plan to increase mashup usage in the future
Figure 2.11: SOA platform market forecast ($m), 2008-2014
Figure 3.12: CIO business priority average ratings
Figure 3.13: CRM as a business priority
Figure 3.14: BI as a business priority
Figure 3.15: BPM as a business priority
Figure 3.16: Attractiveness of mashups to CIOs, average ratings
Figure 3.17: Attractiveness of mashups to CIOs in terms of cost
Figure 3.18: Attractiveness of mashups to CIOs in terms of RoI
Figure 3.19: Attractiveness of mashups to CIOs in terms of benefits to the bottom line
Figure 3.20: CIO survey – What end-users want from a vendor
Figure 3.21: Which type of vendors are trusted by CIOs
Figure 3.22: Popular types of partner for mashup vendors
Figure 4.23: Mashup vendor competitors and partners
Figure 4.24: The disruptive potential of mashups
Figure 4.25: Benefits and risks behind mashups: the CIO perspective
Figure 4.26: Benefits and risks behind mashups: CIO and vendor perspective comparison
- Corizon
- DreamFace Interactive
- IBM Mashup Center
- JackBe
- Microsoft SharePoint
- Oracle WebCenter Suite
- Salesforce.com
- Serena Software
- WaveMaker
- Data mashup platforms
- Convertigo
- Denodo Technologies
- Kapow Technologies
- RatchetSoft
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