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CDNs and Data Centers to Usurp Video-on-Demand
In-Stat/MDR, July 2009, Pages: 60
Content Providers have been working on an “Internet learning curve” for the past decade. They can’t permit an entity, such as Apple, to be the control point for their content. Content companies are using their in-house engineering and software capabilities to figure out how to manage their digital assets, and working with trusted partners to create approaches that give them increased control, lower the cost of operation, and widen their revenue possibilities. The key solutions run in Data Centers, and connect using Content Delivery Networks (CDNs).
Traditional Subscription-TV services are deploying new approaches, like RS-DVR, StartOver, and Catch UP TV. TV Anywhere permits a subscriber to access their authorized Content from a PC when they are not at home. Mobile services will permit subscribers to “tap into” their at-home storage devices.
Completely new opportunities will arise for “Outside-the-Home” services that provide premium Content in public venues. Fiber-to-the-Home and DOCSIS 3.0 technologies may create high-dollar Pay-per-View opportunities.
We expect the worldwide value of CDNs to grow from about US$ 1.25 Billion during 2008, up to about US$ 2.5 Billion in 2013.
It's going to be a bumpy ride.
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