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Quick Service Restaurants in the United States 2009
Mintel, Aug 2009, Pages: 118
This report explores the quick service restaurant market—identifying key developments that are changing consumer habits and usage of fast food. The concepts of quality and value, which have become more important during the recession, emerge as key themes throughout the report.
Mintel explores overall restaurant usage as well as usage by restaurant segment to see how QSRs compare. Mintel then takes an in-depth look at the QSR consumer in terms of usage and usage frequency, race/ethnicity, kids and teens, and restaurant selection factors.
You will also find thoughtful analysis of topics such as:
- Opportunities for fast food to enhance menu and chain positioning by legitimately focusing on the fresh factor, much like popular fast casual concepts do. Further, by adding health to the menu, operators can eliminate the veto factor and increase ticket sales
- Exploring family value meals, which may be a worthwhile expansion to typical burger value menus given the more aggressive campaigns from casual eateries and chicken QSRs that clearly provide a total family price
- Insight into how the trade-down phenomenon is impacting the QSR market as well as the implications of rising prices for QSR entrées
- A look into how the industry is responding with premium and unexpected menu items to retain consumers and provide trade-up potential among its most value-conscious consumers
- Analysis of market competitors by channel, discussing key propositions for each that provides an edge over fast food
- Discussion and analysis of market drivers: evaluation of economic spending and its negative impact on foodservice; how the recession is reshaping the family dynamic and its impact on fast food; and analysis of key demographics including kids, teens and Hispanics
- Assessing how the use of technology can advance convenience perception and expectations among the important 18-34 demographic
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