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Spirits: The Market in the United States 2010
Mintel, Sep 2010, Pages: 121
In this report, the second part of a two-part report on spirits, Mintel takes an in-depth market-centric view of the market.
The year 2009 was a challenging one for many segments of the spirits industry. On-premise consumption continued to decline, as did overall sales of certain high end spirits. At the same time, retailers in the growing off-premise sector took advantage of the at-home consumption trend by finding new ways to introduce and educate shoppers about products that they may have only been exposed to on-premise. Retailers - along with spirits suppliers -also took greater advantage of electronic media as a low cost means of directly interacting with consumers.
In order to provide purveyors with a clear picture of this multi-faceted market, Mintel conducted a comprehensive analysis of distilled spirits performance in the spirit market and included brand new sections on control state stores and digital marketing.
The core themes explored in this report include, but are not limited to:
- How the market has performed in the last five years, as well as the growth outlook for the next five years
- How the current recession has affected the consumer brand choices
- The consumer movement from on-premise to off-premise channels
- Major trends in new spirits products
- A detailed analysis of advertising strategy, including digialt marketing
- Which segments promise growth and which ones will find it challenging to find growth in the next five years.
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