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Data Center Cooling Solutions Market in North America - Trends and Opportunities
Frost & Sullivan, Aug 2009, Pages: 58
This research paper discusses the growing power and cooling demand issue of data centers in North America, the need for energy efficiency in data centers, the current market for cooling opportunities in data centers and the future prospects for market participants in greening data centers.
Research Overview
This Frost & Sullivan research service titled Data Center Cooling Solutions Market in North America - Trends and Opportunities identifies industry challenges, market drivers, restraints, key findings, and current and future forecasts of data center cooling options. The study analyzes market trends, and offers strategic insights into emerging opportunities within this market. With extensive primary and secondary research, this study provides a detailed look at the market dynamics amid an uncertain economy and market volatility, addressing energy efficiency issues that are brining data centers under scrutiny of regulators.
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Market Overview
Dramatic Upsurge in Power and Cooling Requirements Rev up Prospects for the Data Center Cooling Solutions Market in North America
The data center cooling solutions market in North America witnessed a healthy year-on-year growth between 2003 and 2007, triggered by the proliferation of mission critical facilities and information technology (IT) environments. Fast-paced advancements in server and computing technology, implementation of blade servers, server consolidation, and virtualization has driven cooling demand from IT, telecom, and hosting facilities. 'With rapid shift toward digital information management practices, the general economic recovery anticipated within vertical markets will drive the growth in the data center cooling solutions market in North America,' notes the analyst of this research service. 'As computing demand increases, data center cooling requirements and energy consumption have spiraled, making it critical for vendors to re-evaluate the efficiency of traditionally used computer room air conditioner (CRAC) units.' While heat removal at actual load is the preferred option for enterprise class data centers, the most likely solutions lie in the use of chilled water systems. For effective heat removal, precision cooling at source level, i.e., at the row and racks, is being supplemented with building level comfort cooling, thus encouraging the use of hybrid solutions.
Recession Sparks More Interest in Energy Efficient Cooling Systems
Cost issues, lack of consumer awareness of the latest solutions, and the tight financial scenario are collectively impeding revenue growth in the short term. Ironically, the economic downturn has had a positive influence on data centers, encouraging the gravitation toward more energy efficiency systems. 'Recession is forcing data center owners to investigate technologies and solutions that would enhance the energy efficiency of the data center,' says the analyst. 'IT companies that run data centers are also showing interest in implementing 'green' technologies that under regular economic conditions may have not been a high priority.'
Notwithstanding the immediate challenges that rein in revenues, the opportunities for suppliers remain strong. Over the next 7-8 year period, the market will see a spurt in commercialization of several innovative solutions aligned with emerging data center needs. Novel solutions are making efficient power consumption levels highly achievable for data center managers. Specific hotspots are eliminated without revamping the overall infrastructure. In other cases, comprehensive facility design approaches are being adopted by linking otherwise disparate functions such as IT equipment management and facility management, with emphasis on automated commissioning to achieve the objectives of availability, reliability, and security over an extended timeline. The market is expected to witness a rebound after 2010. Pending upgrades and need to integrate high-density solutions, that most IT and facility mangers are being forced to defer in the current economic scenario, are likely to be pushed forward into the decision-making pipeline. Designing a physical infrastructure that supports every aspect of virtualization acts as a key catalyst in bridging the traditional divide between IT and facilities management. Thus, better uptime availability would be ensured and change management within the data center would be made easier. The underlying essence of the entire initiative is efficient resource utilization, better management of physical infrastructure, and a sustainable agenda for provisioning future needs. Within the focus areas of the entire value chain, this will be a prominent feature.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
By End-use Vertical:
- Institutional
- Commercial
- Industrial
- Technologies
The following technologies are covered in this research:
- Computer room air conditioning units
- High density modules
- Airside components
- Chillers
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