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Building-Integrated Photovoltaics Markets 2009 and Beyond


Description: This report analyzes and quantifies the current and future markets for BIPV products. These products have traditionally consisted mostly of solar panels designed to lie flush and appear unobtrusive on a structure. But the BIPV market has changed in the past year or so, with exciting new products that incorporate PV cells into actual building materials like siding, windows, and roofing shingles.

Last year, NanoMarkets produced one of the first reports on BIPV and this year's report builds on our success and experience with this earlier study. This time, our focus is on the next generation BIPV products just mentioned and we set out in this report, just where and when they are likely to be a success.

Innovation, improved materialsand to some extent, current market forcesare leading to increasing diversity of BIPV products of all material types. With this in mind the report focuses especially on what NanoMarkets regards as three key segments of the BIPV market (1) Flexible PV, which allows custom or even "do it yourself" BIPV products because they are simply applied (often by adhesive) to conventional building materials; (2) BIPV glass made with c-Si PV modules. This is already being made by several firms using fairly easy glazing technology, to custom specifications of overall size and cell spacing and (3) Rigid BIPV tiles are increasingly being made to emulate some kind of conventional, discrete building material unit, such as roofing tiles or slates.

Of course, the arrival of new BIPV products on the market is not the only thing that has changed since last year. With the huge downturn in the economy, the PV market has taken a double hit. First, the bottom has dropped out of the construction market, so the addressable market for BIPV is significantly smaller than it was a year ago. With this in mind, the report focuses on how BIPV technologies can break into the market now and how planners at BIPV firms can ensure that their products will do well once the new construction market begins to stabilize and how they can also best meet the demands of the retrofit market.

The other problem that all PV products faces is the decline in energy prices, which means that PV in general does not prove in economically to the same degree as in the past. With this in mind, this report discusses how BIPV specific factors -- notably aesthetics -- can help the PV industry move forward in a difficult industry. The earliest adopters of PV devices, often simply mounted panels on rooftops with little or no regard for appearance. The next wave of PV adopters, we believe, will require that the PV system be architecturally integrated into the building structure and look good. There is also a large proportion of potential adopters who do not want any attention--favorable or not. Modern BIPV is likely to allow this potential market to install PV systems "incognito."

The report also discusses the materials and technology aspect of BIPV. We look at how traditional crystalline silicon firms PV can best fit their products into the new BIPV environment and how the new TFPV and OPV/DSC technologies -- with their light weight and flexibility -- can be leveraged for BIPV applications. The report also goes into depth on the market, policy and technology factors that make BIPV more popular in some regions versus others. Finally, our eight-year forecasts of the BIPV market quantify the opportunities in BIPV by region and by product type.


Contents: Executive Summary

E.1 PV's Place in the Building Materials Market
E.1.1 Types of BIPV Materials
E.1.2 BIPV for Residential vs. Commercial Buildings
E.1.3 BIPV for New Construction vs. Retrofits
E.1.4 Geographies for BIPV
E.2 Economics and BIPV
E.2.1 PV vs. Conventional Energy
E.2.2 BIPV vs. Conventional PV
E.2.3 Incentives and Policy
E.3 Opportunities for Building Materials Firms
E.4 Opportunities for PV Panel Firms
E.5 Opportunities for Systems Integrators
E.6 Opportunities for Construction Firms
E.7 Summary of Eight-Year Forecasts of BIPV Materials

Chapter One: Introduction

1.1 Background to this Report
1.1.1 PV Mounted on Buildings
1.1.2 A More Aesthetic Approach: PV Incorporated Into Building Materials
1.1.3 Implications for the PV Industry Overall
1.2 Objectives and Scope of this Report
1.3 Methodology of this Report
1.4 Plan of this Report

Chapter Two: BIPV Technology, Materials, and Approaches

2.1 The Case for Building Integration
2.1.1 What is BIPV?
2.1.2 Differences from Last Year's Report
2.2 PV Technology as it Relates to BIPV
2.2.1 Crystalline Silicon PV and Building Integration
2.2.2 Flexibility, Thin-Film PV, and Building Integration
2.2.3 Keeping the Lights On: System Requirements Beyond the Panels
2.3 Integration of Conventional PV Panels: Evolution of Approaches
2.3.1 Mount It on the Roof
2.3.2 Hide It on the Roof
2.3.3 The Panel Is the Roof
2.4 PV Incorporated Into Building Materials
2.4.1 Rigid, Opaque Products
2.4.2 Flexible Products
2.4.3 What To Do With the Rest of the Light: Semitransparent Products
2.5 BIPV as it Impacts PV Performance
2.5.1 Orientation of the Panels
2.5.2 Weather and BIPV
2.5.3 Impact of Building Integration on PV Panel Life
2.6 BIPV and its Impacts on Building Material Performance and Life
2.7 Key Points Made in this Chapter

Chapter Three: BIPV Markets

3.1 The Appeal of BIPV
3.1.1 Differences from Last Year's Report
3.2 The Conventional Building Materials Market: The Competition
3.3 The Overall PV Market as It Relates to BIPV
3.4 Construction, BIPV, and the Economy
3.4.1 Impact of the Current Economic Crisis
3.4.2 Finding BIPV Markets in This Economy
3.4.3 When to BIPV: New Construction Vs. Retrofits
3.5 Location, Location, Location: Geography, Policy, and BIPV Viability
3.5.1 Following the Sun: Geographical Insolation Impact on Viability
3.5.2 Savings: Impact of Conventional Energy Cost
3.5.3 Incentives: Subsidies and Other Policy Impacts
3.5.4 Successful PV Markets: Japan, Germany, California
3.5.5 Manufacturing Follows the Market
3.6 Building Types and Users: Residential Vs. Commercial
3.7 The Role of Architects in the BIPV Market
3.8 Key Points Made in this Chapter

Chapter Four: Eight-Year Forecasts of BIPV Markets

4.1 Forecasting Methodology
4.1.1 Data Sources
4.1.2 Scope of Forecast
4.1.3 Alternative Scenarios and Other Factors Taken into Consideration
4.1.4 Differences from Last Year's Forecasts
4.2 Forecasts of BIPV Markets by Region
4.2.1 BIPV in Europe
4.2.2 BIPV in Asia
4.2.3 BIPV in the Americas
4.2.4 BIPV in Other Regions
4.3 Forecasts of BIPV Markets by Product Type
4.3.1 Pricing of BIPV Products
4.4 Forecasts of BIPV Markets by PV Technology

Abbreviations and Acronyms Used in This Report

About the Author

List of Exhibits

Exhibit E-1 BIPV Installations by Geographical Region
Exhibit E-2 BIPV Pricing by Product Type
Exhibit E-3 BIPV Revenues by Product Type
Exhibit 3-1 Promise and Concerns of BIPV Technology
Exhibit 3-2 Peak Power Producible per Square of Roofing
Exhibit 3-3 Cost of PV Systems per Square of Roof Area, 10 Percent Module Efficiency
Exhibit 3-4 Top Ten U.S. States by 2008 PV Installations
Exhibit 4-1 Alternative Scenarios for the Evolution BIPV
Exhibit 4-2 BIPV Installations by Geographical Region
Exhibit 4-3 BIPV Installations in Europe
Exhibit 4-4 BIPV Installations in Asia
Exhibit 4-5 BIPV Installations in the Americas
Exhibit 4-6 BIPV Products by Product Type
Exhibit 4-7 BIPV Cost by Product Type
Exhibit 4-8 BIPV Installations by PV Technology




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