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Personal Brand Marketing
ExecSense, Sep 2009, Minutes: 80
In How to Create a Personal Brand as a Marketing Executive, we examine specific ways to use speaking engagements, published articles and social media web sites as a way to establish yourself as a thought leader. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to understand how to go about sharing your thought leadership in each of these areas and the best ways to establish yourself as a personal brand (apart from/in addition to that of your company).
Upon ordering, we will email you a link to download the webinar for viewing on your computer, mobile media device (iPod/iPhone, Blackberry), or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device).
The webinar is led by Patrick Schwerdtfeger, an expert at helping marketing executives create a personal brand, and focuses on:
- Everything a marketing executive needs to know in 60 minutes about how to create a personal brand for themselves by sharing their thought leadership in social media web sites, speaking engagements and published articles
- The 10 questions that are asked the most by marketing executives with respect to how to create a personal brand for themselves
- Specific suggestions for marketing executives on the best venues for speaking engagements, marketing/business publishers and social media web sites to feature your thought leadership
- Sure-fire methods for getting your content/presentation/speech into these channels and ways to increase your exposure
- Case studies of other marketing executives that have had success creating a personal brand for themselves, how it opened new doors for them, and important lessons learned
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