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Personal Brand CFO
ExecSense, Sep 2009, Minutes: 52
In How to Create a Personal Brand as a Chief Financial Officer, we examine specific ways to use speaking engagements, published articles and social media web sites as a way to establish yourself as a thought leader. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to understand how to go about sharing your thought leadership in each of these areas and the best ways to establish yourself as a personal brand (apart from/in addition to that of your company).
Upon ordering, we will email you a link to download the webinar for viewing on your computer, mobile media device (iPod/iPhone, Blackberry), or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device).
The webinar is led by Christine Hollinden (President, Hollinden Professional Services Marketing), an expert at helping CFOs create a name for themselves, and focuses on:
- Everything a CFO needs to know in 60 minutes about how to create a personal brand by sharing thought leadership in social media web sites, speaking engagements and published articles
- The 10 questions that are asked the most by CFOs with respect to how to create a personal brand for themselves
- Specific suggestions on the best venues for CFO speaking engagements, business publishers and social media web sites to feature your thought leadership
- Sure-fire methods for CFOs to get their content/presentation/speech into these channels and ways to increase exposure
- Case studies of other CFOs that have had success creating a personal brand for themselves and important lessons learned
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