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Global Food and Drinks Manufacturing Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery Product Image

Global Food and Drinks Manufacturing Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

  • ID: 1084099
  • September 2009
  • Region: Global
  • 178 Pages
  • iCD Research

“Global Food and Drinks Manufacturing Industry Outlook to 2010: Marketing & Sales Strategies and the Impact of Recession and Recovery” analyzes how food and drinks manufacturers and equipment, materials and service suppliers media spend, marketing and sales strategies & practices and business are being affected by the recession. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading producers and suppliers to the food and drinks manufacturing industry. The report also identifies food and drink manufacturers and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

- The opinions and forward looking statements of over 400 industry executives have been captured in our in-depth survey, of which over 60% represent Director & C-level respondents
- This report covers data and analysis on media channel spend, marketing and sales practices and industry developments by food and READ MORE >

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1 Table Of Contents
1.1 List Of Tables
1.2 List Of Figures
2 Introduction
2.1 What is This Report About?
2.2 Methodology
2.3 Profile of Survey Respondents
3 Executive Summary
3.1 The Food and Drinks Manufacturing Industry Is Generally Optimistic About the Recovery of the Global Economy
3.2 Buyers in the Industry Are More Optimistic About Revenue Growth than Suppliers
3.3 Food and Drinks Manufacturing Companies Will Be Increasing Marketing Spend Over the Next 12 Months
3.4 Industry Players Face a Number of Key Challenges Due To the Recession
3.5 Suppliers and Buyers are Adapting Their Marketing and Sales Strategies during Recession and Recovery to Face Immediate Business Concerns
4 Economic Outlook and Confidence
4.1 Global Economy Recovery Expectations
4.2 Revenue Growth Expectations
5 Global Food and Drinks Industry Investment Outlook
5.1 Fastest and Slowest Growing Markets
5.2 M&A Activity Predictions
5.3 Suppliers’ Industry Outlook
6 Recession and Recovery: Threats and Opportunities for the Food and Drinks Manufacturing Industry
6.1 Leading Business Concerns Due to Recession
6.2 Key Actions to Overcome Business Threats
6.3 Key Actions to Maintain and Win Buyer Business
6.4 Leading Recession Related Business Opportunities
7 Marketing Spend Activity
7.1 Annual Marketing Budgets: Suppliers to the Industry
7.2 Expected Change in Marketing Expenditure Levels: Suppliers to the Industry
7.3 Change in Expenditure by Media Channel: Suppliers to the Industry
7.4 Future Investment in Marketing and Sales Technology: Suppliers to the Industry
7.5 Annual Marketing Budgets: Food and Drinks Manufacturing Industry Players
7.6 Expected Change in Marketing Expenditure Levels: Food and Drinks Manufacturing Industry Players
7.7 Change in Expenditure by Media Channel: Food and Drinks Manufacturing Industry Players
7.8 Future Investment in Marketing and Sales Technology: Food and Manufacturing Industry Players
8 Marketing and Sales Behaviors and Strategies and The Impact of Recession and Recovery
8.1 Key Marketing Aims: Suppliers to the Industry
8.2 Marketing and Sales Practices during Recession and Recovery: Suppliers to the Industry
8.3 Expected Adaptations to Marketing Activities during Recession and Recovery: Suppliers to the Industry
8.4 Critical Success Factors for Choosing a Marketing Agency: Suppliers to the Industry
8.5 Marketing Attitudes and Approaches: Suppliers to the Industry
8.6 Key Marketing Aims: Food and Drinks Manufacturing Industry Players
8.7 Marketing and Sales Practices During Recession and Recovery: Food and Drinks Manufacturer Industry Players
8.8 Expected Adaptations to Marketing Activities during Recession and Recovery: Food and Drinks Manufacturing Industry Players
8.9 Critical Success Factors for Choosing a Marketing Agency: Food and Drinks Manufacturing Industry Players
8.10 Marketing Attitudes and Approaches: Food and Drinks Manufacturing Industry Players
9 Appendix
9.1 Full Survey Results-Closed Questions
9.2 Methodology
9.3 Contact Us
9.4 About us
9.5 Disclaimer

Executive Summary

1.1 List Of Tables
Table 1: Count of Global Food and Drinks Manufacturing Industry Survey Respondents by Company Type (Number Of Respondents), 2009 Industry Survey 14
Table 2: Buyer Respondents by Job Role (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 14
Table 3: Buyer Respondents by Organization’s Global Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 15
Table 4: Buyer Respondents by Organization’s Total Employee Size (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 15
Table 5: Supplier Respondents by Job Role (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 16
Table 6: Supplier Respondents by Organization’s Global Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 16
Table 7: Supplier Respondents by Organizations Total Employee Size (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 17
Table 8: Global Food and Drinks Manufacturing Industry Expectations of Global Economy Recovery Timings by Region: North America, Europe, Asia-Pacific, Rest of World (% All Global Respondents), 2009 24
Table 9: Global Food and Drinks Manufacturing Industry Expectations of Global Economy Recovery Timings by Company Type: Food Manufacturers, Drink Manufacturers, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 26
Table 10: Company Revenue Growth Optimism by Global Food and Drinks Manufacturing Industry Company Type: Food Manufacturers, Drink Manufacturers, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 29
Table 11: Company Revenue Growth Optimism in the Global Food and Drinks Manufacturing Industry by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 30
Table 12: Company Revenue Growth Optimism by Global Food and Drinks Manufacturing Industry Company Type: Branded Food / Contract Food / Drink Manufacturer, Contract Food / Contract Food / Drink Manufacturer, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 32
Table 13: Branded Food / Drink Manufacturer Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Branded Food / Drink Manufacturer) 36
Table 14: Contract Food / Drink Manufacturer Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Contract Food / Drink Manufacturer Respondents), 2009 39
Table 15: Food and Drink Manufacturing Supplier Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Food and Drink Manufacturing Supplier Respondents), 2009 42
Table 16: Key Growth Areas in the Global Food and Drinks Manufacturing Industry (Analysis of Supplier Respondents), 2009 49
Table 17: Key Growth Areas in the Global Food and Drinks Manufacturing Industry (Analysis of CEO/MD/Board Level Supplier Respondents), 2009 50
Table 18: Key Declining Areas in the Global Food and Drinks Manufacturing Industry (Analysis of Supplier Respondents), 2009 51
Table 19: Key Declining Areas in the Global Food and Drinks Manufacturing Industry (Analysis of CEO/MD/Board Level Supplier Respondents), 2009 52
Table 20: Food Manufacturer Vs. Drink Manufacturer Vs. Food a Drink Manufacturing Supplier: Leading Business Concerns for the Period 2009-2010 Among Global Food and Drinks Manufacturing Industry Buyers and Suppliers (% All Respondents), 2009 57
Table 21: Leading Business Concerns for the Period 2009-2010 Among Global Food and Drinks Manufacturing Industry Buyers and Suppliers by Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 58
Table 22: Most Important Actions Being Implemented to Overcome Leading Business Concerns in 2009-2010 in the Global Food and Drinks Manufacturing Industry (Analysis of All Respondents), 2009 59
Table 23: Most Important Actions Being Implemented to Overcome Leading Business Concerns in 2009-2010 in the Global Food and Drinks Manufacturing Industry - Senior Level Responses Only (Analysis of CEO/MD/Board Level Respondents), 2009 60
Table 24: Most Important Actions Being Implemented by Food and Drink Manufacturing Suppliers to Overcome Leading Business Concerns in 2009-2010 in the Global Food and Drinks Manufacturing Industry (Analysis of Food and Drink Manufacturing Suppliers Respondents), 2009 61
Table 25: Most Important Actions Being Implemented by Food Manufacturers, Drink Manufacturers to Overcome Leading Business Concerns in 2009-2010 in the Global Food and Drinks Manufacturing Industry (Analysis of Food Manufacturers, Drink Manufacturers Respondents), 2009 62
Table 26: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 65
Table 27: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Analysis of Buyer Respondents By Company Turnover (% Buyer Respondents), 2009 67
Table 28: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Analysis of All Buyer Respondents by Procurement Budget (% Buyer Respondents), 2009 68
Table 29: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Analysis of All Buyer Respondents by Region (% Buyer Respondents), 2009 70
Table 30: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Analysis of All Buyer Respondents by Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision Influence), 2009 71
Table 31: Leading Business Opportunities During the Recession in the Global Food and Drinks Manufacturing Industry (Analysis of All Respondents), 2009 72
Table 32: Leading Business Opportunities During the Recession in the Global Food and Drinks Manufacturing Industry - Senior Level Responses Only (Analysis of CEO/MD/Board Level Respondents),2009 73
Table 33: Leading Business Opportunities for Food and Drink Manufacturing Suppliers During the Recession in the Global Food and Drinks Manufacturing Industry (Analysis of Supplier Respondents), 2009 74
Table 34: Leading Business Opportunities for Food Manufacturers, Drink Manufacturers During the Recession in the Global Food and Drinks Manufacturing Industry (Analysis of Buyer Respondents), 2009 75
Table 35: Annual Marketing Budget in US$ by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 78
Table 36: Annual Marketing Budget in US$ by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 80
Table 37: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 83
Table 38: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 85
Table 39: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Ingredient / Equipment and Services Supplier (% Ingredient / Equipment andd Services Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 88
Table 40: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Marketing Agency / Industry Body (% Marketing Agency / Industry Body Respondents), Global Food & Drinks Manufacturing Industry, 2009 90
Table 41: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 96
Table 42: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 98
Table 43: Annual Marketing Budget in US$ by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 100
Table 44: Annual Marketing Budget in US$ by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 102
Table 45: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 105
Table 46: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 106
Table 47: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 109
Table 48: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 116
Table 49: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 118
Table 50: Key Marketing Aims Over the Next Year: Ingredient / Equipment and Services Supplier (% Ingredient / Equipment & Services Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 120
Table 51: Key Marketing Aims Over the Next Year: Marketing Agency / Industry Body (% Marketing Agency / Industry Body Respondents), Global Food and Drinks Manufacturing Industry, 2009 122
Table 52: Most Rated New Media Channels for New Business Generation by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009: Change the chart formatting 127
Table 53: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009: change spelling chart 129
Table 54: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 135
Table 55: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 137
Table 56: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 143
Table 57: Critical Success Factors for Choosing a Marketing Agency by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 144
Table 58: Critical Success Factors for Choosing a Marketing Agency by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 145
Table 59: Marketing Attitudes and Approaches - Level of Agreement With the Following Statements: Ingredient / Equipment and Services Supplier Vs. Marketing Agency / Industry Body (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 146
Table 60: Key Marketing Aims Over the Next Year: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 148
Table 61: Most Rated New Media Channels for New Business Generation by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 154
Table 62: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 156
Table 63: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 160
Table 64: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 162
Table 65: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 168
Table 66: Critical Success Factors for Choosing a Marketing Agency by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 169
Table 67: Critical Success Factors for Choosing a Marketing Agency by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 170
Table 68: Marketing Attitudes and Approaches - Level of Agreement With the Following Statements: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 171
Table 69: Full Survey Results-Closed Questions 172

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