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Center of the Plate: Poultry
Technomic Inc., Feb 2009, Pages: 213
An attitude and usage study helping drive sales and volume.
CAPITALIZE ON OPPORTUNITIES AND MAXIMIZE R.O.I. BY UNDERSTANDING POULTRY TRENDS
Chicken is consumed more frequently than any other type of protein, while turkey is probably the most underutilized protein in all of foodservice. Both are extremely versatile and lend themselves particularly well to many leading menu and flavor trends. In today’s challenging economic environment, it’s especially important to carefully examine how poultry can be used to improve your R.O.I. and competitive position. To help operators and suppliers better understand consumer attitudes and preferences toward chicken and turkey, and uncover growth opportunities, Technomic has developed the Poultry Consumer Trend Report. This report helps you:
- Learn how to menu poultry in new ways while taking advantage of established preferences. Identify consumer preferences for chicken and turkey preparation and flavor profiles, as well as which entrées and sandwiches they are most likely to order, and why.
- Understand how consumers’ attitudes toward health and ethical issues impact purchasing decisions. For example, when it comes to health halo attributes associated with poultry, 41% of consumers believe it is important to choose free-range
poultry and many (37%) are willing to pay more for it.
- Tap into emerging interest in turkey. Take advantage and build on the 61% of consumers who eat turkey at least every three months and the 58% of these consumers who eat turkey sandwiches at least once a month. Discover how to utilize preferred turkey flavors, entrées, and sandwich varieties to meet growing consumer demand.
- Leverage student preferences. Chicken and turkey are both consumed more frequently by full-time students whose preferences show distinct variations from the general public. Maximize appeal by meeting their unique needs.
- Gain Canadian consumer insights. Exclusive attitude and usage feedback from 300 Canadian consumers to help with potential expansion plans.
COMPREHENSIVE COVERAGE
This updated report will consist of the following areas:
- The latest consumer research: An exclusive Technomic survey of more than 1,500 consumers that includes separate analyses for student and Canadian consumers and showcases poultry preferences, attitudes and purchasing behavior.
- In-depth coverage and analysis of restaurant menus: Using our in-depth search of how chicken and turkey are menued at the Top 250 chain restaurants, emerging chains and leading independents, operators and manufacturers will be able to recognize the most recent menu and flavor trends among the industry’s leading players.
- Menu positioning comparisons: Detailed listings and ingredient comparisons within both the full-service and limited-service segments are provided. The menu analysis focuses on flavor components of poultry-based entrees, leading preparations and cooking methods, sauces and marinades, and the most innovative ethnic influences by region.
EXPANDED DELIVERABLES
In addition to comprehensive reporting on these topics, Technomic experts will provide the following deliverables:
- Comprehensive executive summary including insights, implications and areas of opportunity for both operators and manufacturers.
- Profiles and menu positioning for leading and emerging chicken concepts.
- A complete set of printed data tables on all consumer interviews will be provided. The data tables are tabulated by cluster segments that include: region, gender, age, ethnicity and household income
- Limited-time offer reporting: A list of chicken and turkey items menued for a limited time only this year at the Top 250 chains.
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