|
|
 |
|
Viewing report
|
|
|
|
Center of the Plate: Beef and Pork
Technomic Inc., Feb 2009, Pages: 263
TECHNOMIC’S AUTHORITATIVE BEEF AND PORK STUDY IS THE ALL-IN-ONE RESOURCE YOU NEED TO GROW YOUR BUSINESS AND GAIN AN ADVANTAGE OVER THE COMPETITION
Both beef and pork are extremely versatile and can be menued in a wide variety of ways across restaurant segments and food categories. To help operators and suppliers better understand preferences and utilize trends surrounding these proteins, Technomic has developed the Beef & Pork Consumer Trend Report.
This comprehensive report combines menu data from over 500 chains, consumer insights from more than 1,500 respondents and concept profiles from the leading restaurants driving beef and pork menu item sales.
In-depth key findings and actionable opportunities will better position your brand and your products for success in this increasingly competitive foodservice environment.
Gain these advantages on the competition:
- Utilize consumer attitudes toward health and ethical issues to drive interest in beef and pork: Learn which attributes relating to ethics, health and quality are most closely associated with the healthfulness and taste of meat. Capitalize on the willingness of consumers to pay more for products such as grass-fed beef (36%) and natural pork (30%).
- Learn how to menu beef and pork to meet consumer demand and taste preferences: Take advantage of the popularity of established items like burgers and pork chops, which more than two-thirds of consumers say they would order (70% and 67%, respectively). Also, reach consumers who want to try new flavors on beef (42%) and pork (30%) through appealing, yet less commonly menued flavor profiles.
- Gain Canadian consumer insights: Discover how to position and menu beef and pork products in the Canadian market where beef and pork preferences vary significantly from those in the U.S.
- Leverage student preferences: Full-time students showed several distinct differences from the general public including a heightened interest in spicy and bold flavors. Make the most of this important group by meeting their needs and preferences.
COMPREHENSIVE COVERAGE
This updated report will consist of the following areas:
- The latest consumer research surrounding beef and pork: An exclusive Technomic survey of more than 1,200 U.S. consumers, including 250 full-time students, and 300 Canadian consumers showcases meat preferences, attitudes and purchasing behavior.
- In-depth coverage and analysis of restaurant menus: Discover recent trends among the industry’s leading operators that menu beef and pork, based on Technomic Information Services’ MenuMonitor. This comprehensive and continually-updated online database houses menu information for over 500 restaurant chains throughout the United States and Canada, including the Top 250 chain restaurants, emerging chains and leading independents.
- Menu positioning comparisons: Detailed listings and ingredient comparisons within full- and limited-service segments are provided. The menu analysis focuses on flavor components of meat-based entrees, leading preparations and cooking methods, sauces and marinades, and the most innovative ethnic influences by region.
EXPANDED DELIVERABLES
In addition to comprehensive reporting on these topics, Technomic experts will provide the following deliverables:
- Comprehensive executive summary including insights, implications and areas of opportunity for both operators and manufacturers.
- Concept and menu profiles of leading steakhouses and emerging barbecue chains.
- A complete set of printed data tables on all consumer interviews will be provided. The data tables are tabulated by cluster segments that include: region, gender, age, ethnicity and household income.
- Menu listings: A list of new and limited-time-only beef and pork center-of-the-plate menu items offered this year at Top 250 chains.
Customers who bought this item also bought
Center of the Plate: Poultry
The Dinner Consumer Trend Report
The Future of Fried Foods Consumer Trend Report
The Breakfast Category Report
The Canadian Sandwich Consumer Trend Report
The Consumer Pricing Strategy Report
The Flavor Trend Report: Exploring Sauces, Dips and Condiments
The Burger Consumer Trend Report: A Comprehensive Resource Identifying Trends and Opportunities in Foodservice
The Sandwich Consumer Trend Report: A Comprehensive Resource Identifying Trends and Opportunities in Foodservice
The Soup Consumer Trend Report: Attitude and Usage Studies Appetizer Trends
|
|
|
|
