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The Bakery Café Consumer Trend Report: A Comprehensive Resource Identifying Trends and Opportunities in Foodservice
Technomic Inc., Feb 2008, Pages: 403
DISCOVER THE SUCCESS BEHIND THE GROWING BAKERY CAFÉ SEGMENT
The explosive growth of the bakery café segment provides new lessons for industry leasers. While unit growth and concept development are extremely active in the U.S., in our initial poll, more than half (57%) of 3,500 consumers surveyed by Technomic said they have never visited a bakery café restaurant. This untapped consumer base indicates a long “runway” for additional growth in the segment and also points to opportunities for operators in other segments to build on successful elements of these concepts.
Technomic’s newest report helps you develop plans to capitalize on bakery café category growth by:
- Benchmarking your operation’s daypart performance. Discover why dinnertime occasions account for only 15% of visits and learn strategies for improving your daypart performance.
- Learning from lapsed bakery café users. Understand why 27% of those who have patronized bakery cafés haven’t made a return visit in the last 3 months and why a greater share of these lapsed customers are women.
- Tailoring menu offerings and in-unit services to better serve—and profit from—the 10% of patrons who work from their laptop while dining alone at bakery cafés and 8% who do the same for leisure.
COMPREHENSIVE COVERAGE INCLUDES:
- The latest consumer research surrounding bakery café restaurants and their products: An exclusive Technomic survey of 1,500 U.S. consumers showcases attitudes about and preferences for bakery cafés and baked goods offered at various venues. We’ve identified which bakery café attributes draw customers, in terms of menu offerings, service formats, and restaurant ambience. Discover how consumers rate bakery café attributes compared to other leading foodservice players outside of the bakery café segment (such as quick service restaurants, coffee shops and family-style restaurants).
- Retail bakery overview: Adding a broader perspective, in-store bakeries at grocery stores and other retailers are also examined and compared with foodservice venues, using retail sales trend data and consumer opinions.
- In-depth coverage and analysis of restaurant menus: Menu trends for the industry’s leading players in—and competing with—the bakery café segment are provided, based on Technomic Information Services’ MenuMonitor, a comprehensive and continually-updated online database that houses menu information for over 500 restaurant chains throughout the United States and Canada, including the Top 250 chain restaurants, emerging chains and leading independents.
- Menu price comparisons: Foodservice operators and manufacturers gain a better idea of pricing trends within the industry and learn how their menu item prices stack up against competitors.
EXPANDED DELIVERABLES
In addition to comprehensive reporting on these topics, you’ll also receive:
- A detailed executive report including insights, implications and areas of opportunity for both operators and manufacturers.
- A complete set of printed data tables on all consumer interviews, tabulated by cluster segments that include gender, age ethnicity, region and household income.
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