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The Beverage Consumer Trend Report: An Attitude and Usage Study Identifying Trends and Opportunities in Foodservice
Technomic Inc., May 2008, Pages: 295
Technomic, the most trusted source for industry information, expands your understanding of the non-alcoholic beverage market with comprehensive, hard-to-find information and insights based on 1,500 consumer interviews and exclusive Technomic data. The Beverage Consumer Trend Report explores how current and emerging beverage trends are creating opportunities to grow
revenues in foodservice.
REPORT BENEFITS:
This comprehensive analysis helps industry leaders make better decisions through:
- Consumer dynamics exploring why consumers buy and how that behavior is changing.
- Extensive beverage category coverage with data and analysis on more than two dozen beverage types, segmented by operator channel.- Brand insights covering both at-home and away-from-home usage, with demographic consumer profiles for the leading U.S. beverage brands.
- The latest industry developments and emerging trends updating what’s hot today, and what to plan for tomorrow.
- Psychographic segmentation that goes beyond traditional demographic analysis. This report features six new consumer clusters, segmented by higher-level attributes and consumer characteristics.
COMPREHENSIVE COVERAGE AND ACTIONABLE INSIGHTS
Our thorough methodology, combined with Technomic’s industry expertise, serves as the foundation for this robust analysis of the dynamics shaping the future of beverages in foodservice. Using this exclusive report, learn how to:
- Better position beverages to attract the 55% of consumers who think they should be drinking fewer carbonated soft drinks and the 27% who indicate they should be cutting back on diet carbonated soft drinks
- Develop offerings for more than half (58%) of those who think restaurants should provide a greater assortment of healthy beverage choices.
- Market to the 40% of consumers who want to know the nutritional content of the beverages they consume at restaurants and other foodservice locations
- Respond to the 10 percentage-point gap in beverage assortment satisfaction ratings in limited-service, compared to full-service.
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