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The Burger Consumer Trend Report: A Comprehensive Resource Identifying Trends and Opportunities in Foodservice
Technomic Inc., July 2009, Pages: 262
TAP INTO GROWING BURGER SALES AND DISCOVER...
Burgers are one of the hottest trends on today’s dining scene. In our national survey of over 1,200 consumers, 94% reported eating burgers at least occasionally. This valuable report helps operators and suppliers capitalize on burger sales by:
- Leveraging overwhelming consumer acceptance: Target the 91% of consumers who say they eat a burger at least once a month and the 44% who are consuming burgers at least once a week.
- Addressing multiple consumer needstates: Maintain precise focus on select consumer demographic trends, including mid-day burger snackers, of which 70% are male and only 30% are female.
- Creating craveability: Nearly a third (30%) of consumers select a burger to satisfy a burger craving—the highest selection driver for all factors questioned..
- Providing niche offerings: Self-identified “ dieters” and “ healthy eaters” are nearly four times more likely to order a veggie burger then self-definied “indulgers.”
COMPREHENSIVE COVERAGE
- The latest trends in burgers: Learn which current and future trends will impact foodservice burger sales in an increasingly competitive environment.
- In-depth covereage and analysis of restaurant menus: Recognize menu trends among the industry’s leading players with data compiled from our Menu Monitor service, a continually-updated online database housing menu information from over 500 restaurant chains in the U.S. and Canada.
- Menu price comparisons: Menu pricing information and price comparisons give foodservice operators and manufacturers a better idea of pricing trends within the industry and how their menu item prices stack up against competitors.
- Original consumer research: Our exclusive survey of more than 1,200 U.S. consumers showcases attitudes about and preferences for burgers, both at home and away from home.
EXPANDED DELIVERABLES
- Comprehensive executive report includes insights, implications and areas of opportunity for both operators and manufacturers.
- A complete set of printed data tables on all consumer interviews are provided. Data is tabulated by cluster segments that include: gender, age, ethnicity, household income and user groups.
- The Burger Consumer Trend Report focuses primarily on the U.S. market and its consumers, yet 500 Canadian consumers and 600 consumers residing in the United Kingdom were also surveyed. This consumer data is available upon request for an additional cost.
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