The Burger Consumer Trend Report: A Comprehensive Resource Identifying Trends and Opportunities in Foodservice
Technomic Inc, July 2009, Pages: 262
TAP INTO GROWING BURGER SALES AND DISCOVER...
Burgers are one of the hottest trends on today’s dining scene. In our national survey of over 1,200 consumers, 94% reported eating burgers at least occasionally. This valuable report helps operators and suppliers capitalize on burger sales by:
- Leveraging overwhelming consumer acceptance: Target the 91% of consumers who say they eat a burger at least once a month and the 44% who are consuming burgers at least once a week.
- Addressing multiple consumer needstates: Maintain precise focus on select consumer demographic trends, including mid-day burger snackers, of which 70% are male and only 30% are female.
- Creating craveability: Nearly a third (30%) of consumers select a burger to satisfy a burger craving—the highest selection driver for all factors questioned..
- Providing niche offerings: Self-identified “ dieters” and “ healthy eaters” are nearly four times more likely to order a veggie burger then self-definied “indulgers.”
COMPREHENSIVE COVERAGE
- The latest trends in burgers: Learn which current and future trends will impact foodservice burger sales in an increasingly competitive environment.
- In-depth covereage and analysis of restaurant menus: Recognize menu trends among the industry’s leading players with data compiled from our Menu Monitor service, a continually-updated online database housing menu information from over 500 restaurant chains in the U.S. and Canada.
- Menu price comparisons: Menu pricing information and price comparisons give foodservice operators and manufacturers a better idea of pricing trends within the industry and how their menu item prices stack up against competitors.
- Original consumer research: Our exclusive survey of more than 1,200 U.S. consumers showcases attitudes about and preferences for burgers, both at home and away from home.
EXPANDED DELIVERABLES
- Comprehensive executive report includes insights, implications and areas of opportunity for both operators and manufacturers.
- A complete set of printed data tables on all consumer interviews are provided. Data is tabulated by cluster segments that include: gender, age, ethnicity, household income and user groups.
- The Burger Consumer Trend Report focuses primarily on the U.S. market and its consumers, yet 500 Canadian consumers and 600 consumers residing in the United Kingdom were also surveyed. This consumer data is available upon request for an additional cost.
Executive Summary & Methodology
Introduction
- Menu Insights
- Value Meals
- Specialty Burgers
- Leading Burger Ingredients
- Consumer Insights
- Consumption Behavior
- Attitudes and Purchasing Decisions
- Mini-Burger Consumption and Purchasing Decisions
- Burger Preferences
- Competitive Insights
- Methodology
- Company Contact
Industry Overview
- Introduction
- Total Restaurant Industry by Menu Category
- Exhibit 1: Technomic Top 500 Share of Industry Sales by Menu Category
- Exhibit 2: Technomic Top 500 Share of Industry Units by Menu Category
Menu Insights
- Introduction
- Overall Burger Snapshot
- Leading FSR Chains Added New Burger Items in 2008
- Exhibit 3: Top 250 Full-Service Entrées—All Items (2007/2008 Comparison)
- Burgers Remain the Fifth Most Common Menu Item at Top LSRs
- Exhibit 4: Top 250 Limited-Service Entrées—All Items (2007/2008 Comparison)
- Burgers Lead All Other Offerings at Burger Chains
- Exhibit 5: Top 250 LSR and FSR Burger Chains—All Entrées (2007/2008 Comparison)
- Specialty Burgers are the Top Category of Burgers Listed at FSRs
- Exhibit 6: Burger Varieties Listed on Full-Service Menus (2007/2008 Comparison)
- Specialty Burger Trends
- Unique, Premium Proteins, Preparations and Ingredients
- Emerging and Independent FSRs
- Top 250 FSRs
- Signature BBQ Sauces
- Ethnic Influences (Italian, Mexican, Southwestern/Tex-Mex, Cajun)
- Emerging and Independent FSRs
- Top 250 FSRs
Seafood
- Emerging and Independent FSRs
- Top 250 FSRs
- Burger Value Meals Abound at LSRs
- Exhibit 7: Burger Varieties Listed on Limited-Service Menus (2007/2008 Comparison)
- Leading Burger Ingredients
- Full-Service Restaurants
Proteins
- Leading Proteins at Top 250 FSRs
- Exhibit 8: Leading Proteins for Burgers (All Top 250 FSRs)
- Leading Proteins at Top 250 Casual-Dining FSRs
- Exhibit 9: Leading Proteins for Burgers (Casual-Dining Top 250 FSRs)
- Leading Proteins at Top 250 Midscale FSRs
- Exhibit 10: Leading Proteins for Burgers (Midscale Top 250 FSRs)
- Leading Proteins at Emerging and Independent FSRs
- Exhibit 11: Leading Proteins for Burgers (All Emerging and Independent FSRs)
- Leading Proteins at Emerging/Independent Casual-Dining FSRs
- Exhibit 12: Leading Proteins for Burgers
- (Casual-Dining Emerging and Independent FSRs)
- Leading Proteins at Emerging/Independent Fine-Dining FSRs
- Exhibit 13: Leading Proteins for Burgers (Fine-Dining Emerging and Independent FSRs)
Toppings
- Leading Toppings at Top 250 FSRs
- Exhibit 14: Leading Toppings for Burgers (All Top 250 FSRs)
- Leading Toppings at Top 250 Casual-Dining FSRs
- Exhibit 15: Leading Toppings for Burgers (Casual-Dining Top 250 FSRs)
- Leading Toppings at Top 250 Midscale FSRs
- Exhibit 16: Leading Toppings for Burgers (Midscale Top 250 FSRs)
- Leading Toppings at Emerging and Independent FSRs
- Exhibit 17: Leading Toppings for Burgers (All Emerging and Independent FSRs)
- Leading Toppings at Emerging/Independent Casual-Dining FSRs
- Exhibit 18: Leading Toppings for Burgers
- (Casual-Dining Emerging and Independent FSRs)
- Leading Toppings at Emerging/Independent Fine-Dining FSRs
- Exhibit 19: Leading Toppings for Burgers (Fine-Dining Emerging and Independent FSRs)
Cheeses
- Leading Cheeses at Top 250 FSRs
- Exhibit 20: Leading Cheeses for Burgers (All Top 250 FSRs)
- Leading Cheeses at Top 250 Casual-Dining FSRs
- Exhibit 21: Leading Cheeses for Burgers (Casual-Dining Top 250 FSRs)
- Leading Cheeses at Top 250 Midscale FSRs
- Exhibit 22: Leading Cheeses for Burgers (Midscale Top 250 FSRs)
- Leading Cheeses at Emerging and Independent FSRs
- Exhibit 23: Leading Cheeses for Burgers (All Emerging and Independent FSRs)
- Leading Cheeses at Emerging/Independent Casual-Dining FSRs
- Exhibit 24: Leading Cheeses for Burgers
- (Emerging and Independent Casual-Dining FSRs)
- Leading Cheeses at Fine-Dining FSRs
- Exhibit 25: Leading Cheeses for Burgers (Emerging and Independent Fine-Dining FSRs)
Condiments
- Leading Condiments at Top 250 FSRs
- Exhibit 26: Leading Condiments for Burgers (All Top 250 FSRs)
- Leading Condiments at Top 250 Casual-Dining FSRs
- Exhibit 27: Leading Condiments for Burgers (Top 250 Casual-Dining FSRs)
- Leading Condiments at Top 250 Midscale FSRs
- Exhibit 28: Leading Condiments for Burgers (Midscale Top 250 FSRs)
- Leading Condiments at Emerging and Independent FSRs
- Exhibit 29: Leading Condiments for Burgers (All Emerging and Independent FSRs)
- Leading Condiments at Emerging/Independent Casual-Dining FSRs
- Exhibit 30: Leading Condiments for Burgers
- (Emerging and Independent Casual-Dining FSRs)
- Leading Condiments at Fine-Dining FSRs
- Exhibit 31: Leading Condiments for Burgers
- (Emerging and Independent Fine-Dining FSRs)
Breads …
- Leading Breads at Top 250 FSRs
- Exhibit 32: Leading Bread Options for Burgers (All Top 250 FSRs)
- Leading Breads at Top 250 Casual-Dining FSRs
- Exhibit 33: Leading Bread Options for Burgers (Casual-Dining Top 250 FSRs)
- Leading Breads at Top 250 Midscale FSRs
- Exhibit 34: Leading Bread Options for Burgers (Midscale Top 250 FSRs)
- Leading Breads at Emerging and Independent FSRs
- Exhibit 35: Leading Bread Options for Burgers (All Emerging and Independent FSRs)
- Leading Breads at Emerging/Independent Casual-Dining FSRs
- Exhibit 36: Leading Bread Options for Burgers
- (Casual-Dining Emerging and Independent FSRs)
- Leading Breads at Emerging/Independent Fine-Dining FSRs
- Exhibit 37: Leading Bread Options for Burgers
- (Fine-Dining Emerging and Independent FSRs)
- Limited-Service Restaurants
Proteins …
- Leading Proteins at Top 250 LSRs
- Exhibit 38: Leading Proteins for Burgers (All Top 250 LSRs)
- Leading Proteins at Top 250 Quick-Service LSRs
- Exhibit 39: Leading Proteins for Burgers (Top 250 QSRs)
- Leading Proteins at Top 250 Fast-Casual LSRs
- Exhibit 40: Leading Proteins for Burgers (Top 250 FCRs)
- Leading Proteins at Emerging and Independent LSRs
- Exhibit 41: Leading Proteins for Burgers (All Emerging and Independent LSRs)
- Leading Proteins at Emerging/Independent Fast-Casual LSRs
- Exhibit 42: Leading Proteins for Burgers (Emerging and Independent FCRs)
Toppings
- Leading Toppings at Top 250 LSRs
- Exhibit 43: Leading Toppings for Burgers (All Top 250 LSRs)
- Leading Toppings at Top 250 Quick-Service LSRs
- Exhibit 44: Leading Toppings for Burgers (Top 250 QSRs)
- Leading Toppings at Top 250 Fast-Casual LSRs
- Exhibit 45: Leading Toppings for Burgers (Top 250 FCRs)
- Leading Toppings at Emerging and Independent LSRs
- Exhibit 46: Leading Toppings for Burgers (All Emerging and Independent LSRs)
- Leading Toppings at Emerging/Independent Quick-Service LSRs
- Exhibit 47: Leading Toppings for Burgers (Emerging and Independent QSRs)
- Leading Toppings at Emerging/Independent Fast-Casual LSRs
- Exhibit 48: Leading Toppings for Burgers (Emerging and Independent FCRs)
Cheeses
- Leading Cheeses at Top 250 LSRs
- Exhibit 49: Leading Cheeses for Burgers (All Top 250 LSRs)
- Leading Cheeses at Top 250 Quick-Service LSRs
- Exhibit 50: Leading Cheeses for Burgers (Top 250 QSRs)
- Leading Cheeses at Top 250 Fast-Casual LSRs
- Exhibit 51: Leading Cheeses for Burgers (Top 250 FCRs)
- Leading Cheeses at Emerging and Independent LSRs
- Exhibit 52: Leading Cheeses for Burgers (All Emerging and Independent LSRs)
- Leading Cheeses at Emerging/Independent Quick-Service LSRs
- Exhibit 53: Leading Cheeses for Burgers (Emerging and Independent QSRs)
- Leading Cheeses at Emerging/Independent Fast-Casual LSRs
- Exhibit 54: Leading Cheeses for Burgers (Emerging and Independent FCRs)
Condiments
- Leading Condiments at Top 250 LSRs
- Exhibit 55: Leading Condiments for Burgers (All Top 250 LSRs)
- Leading Condiments at Top 250 Quick-Service LSRs
- Exhibit 56: Leading Condiments for Burgers (Top 250 QSRs)
- Leading Condiments at Top 250 Fast-Casual LSRs
- Exhibit 57: Leading Condiments for Burgers (Top 250 FCRs)
- Leading Condiments at Emerging and Independent LSRs
- Exhibit 58: Leading Condiments for Burgers (All Emerging and Independent LSRs)
- Leading Condiments at Emerging/Independent Quick-Service LSRs
- Exhibit 59: Leading Condiments for Burgers (Emerging and Independent QSRs)
- Leading Condiments at Emerging/Independent Fast-Casual LSRs
- Exhibit 60: Exhibit#: Leading Condiments for Burgers (Emerging and Independent FCRs)
Breads …
- Leading Breads at Top 250 LSRs
- Exhibit 61: Leading Bread Options for Burgers (All Top 250 LSRs)
- Leading Breads at Emerging and Independent LSRs
- Healthy Burger Offerings
- Exhibit 62: Healthy Burgers Offered on FSR and LSR Menus (2007/2008 Comparison)
- Beverages Offered at Burger Chains
- Exhibit 63: Beverages Offered on LSR Burger Chain Menus
- Desserts at Burger Chains
- Exhibit 64: Desserts Offered on LSR Burger Chain Menus
- Kids' Menus
- Burger Combo Items at FSRs
- Exhibit 65: Burger Combo Items Listed on FSR Kids' Menus (2007/2008 Comparison)
- Burger Combo Items at LSRs
- Exhibit 66: Burger Combo Items Listed on LSR Kids' Menus (2007/2008 Comparison)
- Burgers for Other Dayparts and Meal Parts
- Burgers as Appetizers
- Exhibit 67: Burgers Listed as Appetizers (All FSRs)
- Burgers for Breakfast
- Exhibit 68: Burger Offerings on Breakfast Menus (All Segments)
Consumer Insights
- Introduction
- Key Findings
- Consumption Behavior
- Attitudes and Purchasing Decisions
- Mini-Burger Consumption and Purchasing Decisions
- Burger Preferences
- Burger Market Segments
- Market Segment I (“Below 55+” - Indulgent Consumers)
- Market Segment II (“Below 55+” - Health-Conscious Consumers)
- Market Segment III (“Above 55+” - Elderly Consumers)
- Exhibit 69: Burger Market Segments
Consumption Behavior
- Burger Consumption
- Exhibit 70: How often do you eat burgers? (by year)
- Burger Consumer Groups
- Exhibit 71: Burger Consumer Groups
- Opportunities
- Changes in Burger Purchasing Behavior
- Exhibit 72: I am purchasing more burgers today than I was two years ago. (by age and gender)
Opportunity
- Consumption by Daypart
- Exhibit 73: I am most likely to order a burger for… (by age)
- Opportunities
- Appeal of Burgers at Breakfast
- Exhibit 74: I would like more restaurants to serve burgers at breakfast. (by age and year)
- Opportunities
- Consumption by Restaurant Segment
- Limited-Service Restaurant Burger Consumption
- Exhibit 75: How often do you consume a burger from the following types of restaurants?
- Opportunities
- Full-Service Restaurant Burger Consumption
- Exhibit 76: How often do you consume a burger from the following types of restaurants?
- Opportunities
- Demographic Differences in Burger Consumption by Segment
- Exhibit 77: How often do you consume a burger from the following places?
- Opportunity
- Dynamics of Limited-Service Restaurant Burger Occasions
- Placing the Order
- Exhibit 78: When you visit limited-service restaurants for burger purchases, where are you most often placing the order? (by region)
- Opportunity
- Ordering for Takeout
- Exhibit 79: Thinking about all occasions you purchase burgers from the following restaurants, how often do you take the food to go and eat it someplace else other than at the restaurant?
- Opportunities
- Demographic Differences in Dynamics of LSR
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