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The Dessert Consumer Trend Report: A Comprehensive Resource Identifying Trends and Opportunities in Foodservice
Technomic Inc., Oct 2007, Pages: 209
CAPITALIZE ON GROWTH OPPORTUNITIES WITH INCREMENTAL DESSERT SALES
- Design indulgent AND healthy menu options to respond to 75% of consumers who indicate that full-service operators do not offer healthy dessert options.
- Discover which key ingredients can create 'craveable' menu items that engage the interest of 57% of consumers who eat dessert at least once a week.
- Develop a winning dessert menu for any occasion.
- Target tastes by demographics and occasion.
- Integrate desserts into the overall meal by creating attractive bundling options.
REPORT FEATURES
- Latest trends in desserts identifies the key factors that impact the foodservice dessert sales in an increasingly competitive environment.
- In-depth reporting analysis of Top 250, emerging chain and independent restaurant menus full analysis of menued desserts from over 500 restaurant chains to help operators and manufacturers recognize trends among the industry’s leading players.
- Menu price comparisons menu pricing data between two time periods gives foodservice operators and manufacturers a clear picture of pricing trends, as well as insights about how their prices stack up against competitors.
- Original consumer research attitudes and behaviors of 1,500 consumers showcasing preferences toward desserts, both at home and away from home. Includes consumer assessments of specific menu items at leading full-and limited-service chains.
- Customer profiiles for 15 leading chains to help operators identify and understand their own and their competitors’ key consumer markets in the dessert category.
- Emerging dessert chain profiles with menus from up-and-comers that are hitting it big with consumers. Learn about their restaurant format, featured menu items and what makes these spots so popular (see list of chains profiled below.
Emerging Dessert Chains Profiled
- Abbott’s Frozen Custard
- Bobtail Soda Fountain
- Finale Desserterie and Bakery
- Golden Spoon Frozen Yogurt
- Meadows Original Frozen Custard
- Pinkberry
- Sprinkles Cupcakes
- Consumer cluster analysis highlights from the leading chains’ most popular
dessert items.
EXPANDED DELIVERABLES
- Comprehensive executive report including insights, implications and recommendations.
- Complete set of printed data tables on all consumer interviews are provided. The data tables are tabulated by cluster segments that include: gender, age, ethnicity, region and household income.
- While this report focuses primarily on U.S. market and its consumers, dessert behavior and attitudes of 250 Canadian survey respondents is also available upon request for an additional cost.
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