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Motorcycles and Scooters in the United States 2009
Mintel, July 2009, Pages: 89
About this report
This report explores the motorcycle and scooter market in the US. It provides insight into the external and internal factors affecting motorcycle and scooter sales, consumption, and ridership trends, and what they mean for future sales, promotional campaigns, and industry innovations. Specific questions that are answered in this report include, but are not limited to, the following:
- What effects do rising gasoline costs and the economic downturn have on the overall market?
- How can scooter companies use the “green” movement to increase sales?
- What effect will a federal law concerning lead have on motorcycle sales?
- What segments of the market are stagnating, and what can be done to increase activity?
- What companies are driving innovation in their segments, and how can others learn from their success?
- What can motorcycle companies do to both better target and increase ridership among women?
- What marketing images are considered stale and how can they be updated to better reach younger riders?
- What media are industry leaders using to deliver effective marketing campaigns, and what actions need to be taken to improve visibility?
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