The pet food and supplies category continues to grow in spite of the recession thanks to a gradual increase in pet dog and cat populations and an ever more pervasive view of pets as members of the family. Premium priced pet foods promising healthy natural ingredients and indulgent dining experiences are performing well. But, as many pet owners will spare no expense to pamper their pets, others have no choice but to economize. The recession is creating a market for a more practical approach to pet care.
This report provides an in-depth analysis of the pet food and supplies markets and guidance for marketers and retailers looking to grow sales and share in a large and diverse market. It explores:
- Demographic factors impacting the pet food market, especially the presence of children in the household, and the growing importance of Hispanic households - Major trends in new product development and examples of innovation - Key themes in category advertising and marketing
