This report provides a comprehensive analysis of ready meals in the U.S. In the current economic environment eating at home is on the rise and this appears to be contributing to demand for some, but not all, ready meals; certain types of meals are performing well while sales of many others are declining. As such, it is important to carefully examine the products that are driving growth while also exploring the competitive landscape and factors that are known to influence consumer decisions about where to shop and what ready meals to buy.
This report provides data and insight on a variety of issues that impact product development and marketing decisions at both small and large companies. More specifically, the report addresses the following issues:
- How have sales of ready meals fluctuated in recent years and how is the market expected to grow in the future? - Who are the leading companies and what factors have driven growth in their sales? - Which segments of the ready meals market (eg, frozen meals, shelf-stable, refrigerated entrées) are performing well and which are showing the greatest declines in sales? - How are demographic trends likely to impact the market? - What segments of the population use ready meals most frequently? - Which flavors and formulations are most popular and which are likely to become more popular? - Which types of innovations are driving category growth and which are less likely to succeed? - What are the primary decision criteria consumers apply when choosing what type of ready meal to purchase? - What factors discourage use of ready meals?
