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Adnams Case Study: Overcoming the Poor Performance of the Recessionary Hit UK Beer Market
Datamonitor, Sep 2009, Pages: 12
This case study on Adnams forms part of a series of case studies, which explores business practices across a variety of disciplines and business sectors. It examines how the UK ale producer has overcome a challenging period by focusing on pricing issues as well as premium and ethical business practices.
Key reasons to purchase this title
- Gain insight into the methods used by important industry players to give them a competitive edge
- Identify specific areas for operational improvements
- Capitalize on the knowledge of experienced companies when entering a new niche or market
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