The rising sentiment that the global economy is starting to show signs of recovery is having a positive impact on planned IT budgets in 2010. The most recent Technology Trends survey of 529 IT decision makers conducted in H1 2009 (March-June) shows a significant rise in the proportion of respondents who are planning to increase their IT budget.
Scope
- A detailed analysis of how IT budgets have been affected by the economic downturn.
- Assessment of business priorities and investment plans for 2010.
- Evaluation of enterprises perceptions of technology disruptors in the context of the global recession.
Highlights of this title
Enterprise confidence appears to be returning: a third of respondents in Datamonitors H1 2009 Technology Trends survey have indicated that they will increase their IT budget in 2010. This is a positive sign for vendors as it indicates that businesses are starting to believe that the worst of the market turmoil is over.
The findings from Datamonitors survey of IT decision makers reveals that enterprises are more interested in increasing their customer retention and satisfaction then cutting costs. This is consistent with the fact that the proportion of respondents who plan to decrease their IT budget has fallen over the last 6 months.
Some industries will be slower to recover then others. Enterprises in the financial markets, media, manufacturing and retail industries will be extremely cautious with their IT expenditure until the pace of the economic recovery starts to pick up, which may not be until the end of 2010.
Key reasons to purchase this title
- Understand enterprises business priorities in 2009 in order to target your marketing campaigns effectively.
- Discover how enterprises IT budgets are set to change in 2010 and learn which verticals and geographies are most likely to increase their budgets.
- Optimize your go-to-market strategy with insight from over 529 IT decision makers
