A survey of Indian respondents established that 55% either strongly or tended to agree with the statement 'I believe my country of residence is in a recession'. However their relative conviction in this belief is lower than the global average (69%). This reflects the greater optimism and growing financial and emotional satisfaction among Indians as prosperity has increased
Scope
- Detailed analysis documenting Indian consumers recessionary mindset and how this influences perceptions about current and future prospects
- Insights highlighting how the economic downturn has affected perceived quality of life, emotional wellbeing and financial security in India
- In-depth analysis of Indian shoppers changing price sensitivity, value consciousness and attitudes towards private label across 4 major FMCG sectors
- Countries and categories covered: India; food and non-alcoholic beverages, alcoholic beverages, personal care and household care
Highlights of this title
Indias economy has demonstrated comparably higher resilience in the midst of a worldwide slump and it also seems Indian consumers recognize this. They are less likely to perceive that their lifestyle has changed in light of the economic downturn with just over a quarter (26%) perceiving that their lifestyle has been impacted by the recession
Despite modernization, traditional Indian values have persisted, posing dilemmas for marketers to develop creative campaigns that can work within an Indian cultural context
For 70% of Indian shoppers, overall quality of products sold has a high amount of influence over where people do their grocery shopping. This is symptomatic of the aspirational mindset among Indias emerging consumer culture and the opportunities apparent for strong brands that are synonymous with quality
Key reasons to purchase this title
- Gain a detailed understanding of changing consumer attitudes and behaviors amid the downturn in order to determine appropriate recessionary strategies
- Obtain country and sector specific insight about pertinent recessionary themes such as private label and consumers value consciousness
- Assist consumer segmentation and targeting efforts by accessing data from two waves of primary research conducted in August 2008 and April 2009
