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Alma Win Case Study: Promoting Kin and Environment Friendly Products in Household Cleaning and Laundry

Datamonitor, Sep 2009, Pages: 13


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This case study on Alma Win forms part of a series of case studies, which explores business practices across a variety of disciplines and business sectors. It examines how the household cleaning and laundry brand has performed strongly in the market by promoting an ethical and skin friendly business.

Key reasons to purchase this title

- Gain insight into the methods used by important industry players to give them a competitive edge

- Identify specific areas for operational improvements

- Capitalize on the knowledge of experienced companies when entering a new niche or market




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