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College and University Consumer Trend Report
Technomic Inc., Aug 2009, Pages: 202
A Comprehensive Resource Identifying Trends and Opportunities in Foodservice
Learn what students want from on- and off-campus foodservice to boost incremental sales and traffic among these important consumers.
- Understand student dining behavior: Learn the typical eating patterns of college and university students, including when and where they are most likely to dine for breakfast, lunch and dinner. Examine student snacking occasions to capitalize on the 93% of students who eat snacks and the 37% who often replace meals with snacks.
- Gain a greater share of stomach: Explore why students purchase meal plans, how often they use them, and what can be done to prompt 77% of students without meal plans to sign up.
- Learn about student purchasing decisions: Determine when students are most likely to visit on-campus facilities and off-campus restaurants and why. Understand how restaurant and menu attributes such as convenience, speed of service, quality and variety affect the purchasing decision at on-campus and off-campus foodservice locations.
- Address student attitudes and preferences: Discover the importance of health and wellness, sustainability, social responsibility and name brands, and uncover whether or not students are willing to pay more for these attributes.
- Explore student preferences: Appeal to students by leveraging interest in preferred service formats, flavors, ethnic cuisines and restaurant amenities like outdoor seating and free WiFi.
COMPREHENSIVE COVERAGE
This exclusive report consists of the following areas:
- Exclusive student consumer research: A Technomic survey of 1,500 full-time U.S. students provides a unique, in-depth look at on- and off-campus foodservice use and how student attitudes and preferences shape their dining behavior.
- Analysis of college foodservice trends and menu offerings: Understand the most current university-based menu, concept and service trends through in-depth profiles of onsite university restaurant brands. Menu analysis focuses on foodservice programs at leading colleges and universities and reveals current offerings in traditional dining halls, as well as food-court, grab-and-go and late-night service formats.
EXPANDED DELIVERABLES
- Comprehensive executive summary includes insights, implications and areas of opportunity for both on- and off-campus operators and manufacturers.
- A complete set of printed data tables on all student interviews, tabulated by cluster segments that include: gender, age, ethnicity, region, meal plan participation and whether students live on- or off-campus.
- An in-depth PowerPoint Presentation containing all report exhibits and corresponding key findings is also available.
- Report is featured on Technomic Access, our exclusive interactive tool allowing subscribers to conduct customized searches, download specific insights and graphics and create tailored presentations directly from the College and University Consumer Trend Report.
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Center of the Plate: Beef and Pork
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