|
|
 |
|
Viewing report
|
|
|
|
The Consumer Pricing Strategy Report
Technomic Inc., Sep 2009, Pages: 171
A guide for understanding attitudes and behavior in a cost-driven market.
Technomic, the most trusted source for industry information, expands your understanding of how the rapidly evolving economic climate impacts restaurant prices, and ultimately consumer spending. The Consumer Pricing Strategy Report provides comprehensive insights—based on 2,000 consumer interviews and exclusive Technomic foodservice pricing data—to explore how current and emerging economic trends, as well as restaurant pricing strategies, impact consumer decision-making.
REPORT BENEFITS
- Consumers’ thoughts and expected actions around restaurant menu price increases
- How much restaurants can increase prices, when price increases are expected by consumers and the best way to implement and communicate a pricing increase
- The conditions in which consumers will trade up, down or across different restaurant segments
- Specific concept positioning and/or menu amenities that influence price elasticity
CASE STUDY ANALYSIS AND BEST PRACTICES
- Controlling commodity costs
- Revamping and repositioning menu items
- New product/menu item development with the new economy in mind
COMPREHENSIVE COVERAGE AND ACTIONABLE INSIGHTS
The thorough methodology, combined with Technomic’s industry expertise, serves as the foundation for this robust analysis of the dynamics shaping consumer expectations of foodservice pricing strategies. Using this exclusive report, learn how to:
- Better position offerings and provide up-selling opportunities to the 46% of LSR customers, and 32% of FSR customers, who are cutting back on restaurant spending by purchasing less-expensive items on-premise rather than visiting these locations less frequently.
- Meet the needs of consumers who are facing greater financial strain. Only one in four consumers (25%) place any blame on the industry for the rising cost of food. Rather than an operator implementing a price increase under the radar or just taking the hit as to not lose customers, this report will touch on a number of pricing strategies that will benefit operators’ bottom line without putting a greater dent in customers’ checkbook.
- Market to the 40–70% of consumers with whom the positioning statements “premium,” “portion” and “fresh” resonate strongly.
- Respond to the needs of the 20–30% of consumers who are willing to pay more at either breakfast, lunch or dinner if the establishment offers healthier options.
Customers who bought this item also bought
The Breakfast Category Report
The Future of Fried Foods Consumer Trend Report
The Burger Consumer Trend Report: A Comprehensive Resource Identifying Trends and Opportunities in Foodservice
The Beverage Consumer Trend Report: An Attitude and Usage Study Identifying Trends and Opportunities in Foodservice
The Canadian Sandwich Consumer Trend Report
The Pizza Consumer Trend Report: A Comprehensive Resource Identifying Trends and Opportunities in Foodservice
The Dinner Consumer Trend Report
The Sandwich Consumer Trend Report: A Comprehensive Resource Identifying Trends and Opportunities in Foodservice
RISE: Emerging Chains
2009 Technomic Kids’ Marketing & Menu Report
|
|
|
|
