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The Hotel Food & Beverage Consumer Trend Report
Technomic Inc., Sep 2008, Pages: 200
Technomic, the most trusted source for industry information, expands your understanding of hotel foodservice with comprehensive, hard-to-find information and analysis based on 2,000 consumer interviews and exclusive Technomic data. The Hotel Food & Beverage Consumer Trend Report explores hotel foodservice offerings—and how foodservice can attract consumers.
REPORT HIGHLIGHTS:
Learn how four key hotel market segments utilize onsite hotel foodservice programs and how to target each group individually:
Leisure Traveler
(Individual - over night)
- Comprises the majority of hotel occasions
- Complimentary offerings are strong influencers
- 71% use hotel-based foodservice. The most popular hotel foodservice venues are full-service restaurants followed by bars and lobby cafés
(Group - Catered Events)
- Most likely to be female consumers
- Events more frequently take place at suburban hotels
- Group household income skews heavily to below $75k per year
- Indicate greater overall satisfaction with a catered hotel event than those attending a catered business function
Business Traveler
(Individual - over night)
- Most likely to be male consumers
- Prefer traditional hotels with upscale décor
- Late night dining and room service availability influence hotel decisions
- Heavy patrons of breakfast and dinner via room service
(Group - Catered Events)
- Most likely to be male consumers
- Events take place in urban areas
- Group household income skews above $75k per year
- Preferences for how food and beverages are served vary significantly by daypart
Scope of Coverage
Technomic Information Services reports on restaurant chains, multi-chain companies and multi-concept operators, making our information useful to the broadest audience of industry participants and analysts. We provide our clients—food manufacturers, foodservice operators, trade organizations and financial institutions—with a wide variety of market research and information support to enhance their business and stay abreast of news and trends within the competitive foodservice marketplace.
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