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Product Positioning of Nokia's Booklet 3G and Its Impact on the Netbook PC Market
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Sep 2008, Pages: 8
In February 2009, Nokia announced its intention to enter the netbook PC market. On September 2, at the Nokia World 2009 event, the company announced the specifications and price of its netbook PC product Booklet 3G. For its Booklet 3G product, Nokia has opted for the mainstream Wintel architecture. The product features a 10.1' screen and is equipped with the Ovi platform. This report examines the product positioning of Nokia's Booklet 3G and analyzes the impact of this new product on the netbook PC market.
List of Topics:
1. Product specifications and price of the Nokia Booklet 3G compared to other netbook PC products
2. Market positioning of the Booklet 3G as well as likely sales channels
3. Challenges for Nokia in developing its netbook PC business
4. Companies and organizations analyzed or mentioned in the report include: Acer, Apple, Asus, Google, Intel, Microsoft, Nokia, Samsung, Sony, Vodafone
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