Making Ecopreneurs: 2nd Edition - Developing Sustainable Entrepreneurship

  • ID: 1084801
  • November 2009
  • 276 Pages
  • Ashgate Publishing
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The first edition of this book looked at the emergence of 'ecopreneurs' - environmental entrepreneurs gaining competitive advantage for their firms through understanding and utilising green issues. These green enterepreneurs have led the way in enabling market forces to generate economic growth whilst protecting the environment and encouraging sustainability.

This new edition continues the examination of what distinguishes these green entrepreneurs from others. It draws on a diverse range of case studies embracing examples of both successful and unsuccessful ecopreneurial ventures on at least four continents. Many of the contributions have been updated and a number of entirely new chapters describe sustainable business projects in places ranging from native american communities in the USA to India, Hong Kong and New Zealand.

In its new edition this book charts recent developments and remains highly relevant to researchers in the fields of sustainable business development and entrepreneurship, to policymakers within governments and NGOs, and to those running businesses.


Dr. Michael Schaper, was Dean of Murdoch University Business School, Western Australia and is now an Adunct Professor at Curtin Business School, at Curtin University of Technology, also in Perth, Western Australia

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Part One

Concepts: Understanding the green entrepreneur, Michael Schaper;

Sustainability entrepreneurship - charting a field in emergence, Bradley D. Parrish and Fiona Tilley

The making of the ecopreneur, Robert Isaak

Beyond the visionary champion - testing a typology of green entrepreneurs, Liz Walley, David Taylor and Karen Greig

A framework and typology of ecopreneurship - leading bioneers and environmental managers to ecopreneurship, Stefan Schaltegger

Little acorns in action - green entrepreneurship and New Zealand micro-enterprises, Anne de Bruin and Kate Lewis

An insider''s experiences with environmental entrepreneurship, Lassi Linnanen.

Part Two

Contexts and Conditions: Ecopreneurship in India - a review of key drivers and policy environment, Astad Pastakia;

Sustainability in the start-up process, Jurgen Freimann, Sandra Marxen and Hildegard Schick

How venture capital can help build ecopreneurship, Anastasia O''Rourke

Offsetting the disadvantages of smallness - promoting green Entrepreneurs Through Industry Clusters, Elya Tagar and Chris Cocklin

Ecopreneurship, corporate citizenship and sustainable decision-making, David Holloway

The competitive strategies of ecopreneurs - striving for market leadership by promoting sustainability, Holger Petersen.

Part Three

Cases: Entrepreneurship and sustainable tourism -the global gypsies approach, Jim MacBeth and Yamini Narayanan

Promoting sustainability, building networks - a green entrepreneur in Mexico, Gabrielle Kruks-Wisner

Sustainable harvest international - expanding ecopreneur expertise, Margaret J. Naumes and Jill A. Kammermeyer

Sustainability entrepreneurship - organizational innovation at NativeEnergy, Bradley D. Parrish

The Mimosa Project, Kumba Jallow


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Reviews from the first edition
'...the diverse chapters and case studies in this book provide compelling insights on the nature of the challenges involved in entrepreneurship in the context of both developed and emerging countries. covering such issues as types of ecopreneurs, green market opportunity identification, consumer education, venture capital and ecotourism, with actual case experiences, the book makes a valuable contribution to a critical , yet under-researched facet of sustainability'
- Professor Edwin R. Stafford, Utah State University, USA

'...Schaper's book is a necessary addition to any library focusing on environment, entrepreneurship, or ethics in the international arena'
- Business Information Alert

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