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Little Black Book of Research Resources
EPM Communications Inc, Jan 2009, Pages: 150+
Find The Right Company For Your Research Needs - Nearly 600 companies are listed, with contact information including phone, fax and Web site.
The Little Black Book of Research Resources began about 10 years ago as a quick reference for readers of Research Alert, a one-stop guide to sources for research reports, surveys, polls and studies covering consumer behavior and attitudes. The listings were drawn primarily from the pages of the newsletter, verified and updated.
Over several subsequent editions of the Little Black Book, we incorporated the sources for research published in other newsletters, including Youth Markets Alert, Marketing To Women, Marketing To The Emerging Majorities, Entertainment Marketing Letter and The Licensing Letter.
This vastly expanded and updated edition includes short blurbs identifying each company's or organization's specialty or area of concentration. It also includes an Index by Subject to help put you in direct contact with the specific sources you need.
With more than 600 entries listed alphabetically by company/ organization name, the Index makes it possible for the user to locate all entities known to pursue information in a certain product or service category, e.g., automotive, consumer attitudes, leisure activities, etc.
We hope the Little Black Book points you in the right direction for most inquiries, putting you in direct contact with the specific sources you need.
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