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Tobacco in Peru

Euromonitor International, Aug 2010, Pages: 48


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Cigarettes retail volume sales only saw limited growth in 2009 similar to the previous year. Increasing public awareness of the harmful effects of smoking cigarettes, driven by educational campaigns from organisations such as COLAT, CEDRO and MINSA, was a key variable in limiting growth. Another important factor was that some consumers with lower disposable incomes turned towards illicit cigarettes in the face of Peru’s economic slowdown.

The Tobacco in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes Including RYO Cigarettes, Cigars, Smokeless Tobacco, Smoking Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Tobacco industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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