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Tobacco in Cameroon
Euromonitor International, Aug 2010, Pages: 31
The volume growth of cigarettes increased slightly in 2009. This was mainly driven by aggressive distribution and penetration strategies of Société Industrielle des Tabacs du Cameroun (SITABAC) SA (SITABAC) trying to gain volume share. The activities of Sadipin, involving sales agents in traditional and cultural celebrations, also boosted sales, particularly volume sales of the Superkings brand. According to industry insiders, 2009 practices included the use of stealth advertising to encourage...
The Tobacco in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes Including RYO Cigarettes, Cigars, Smokeless Tobacco, Smoking Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tobacco industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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