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Tobacco in Guatemala

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    Report

  • 44 Pages
  • June 2023
  • Region: Guatemala
  • Euromonitor International
  • ID: 1085484
Tobacco registered positive value growth across all subcategories in 2022. With society shifting back to greater normality after the 2020 COVID-19 restrictions, increased socialising supported a partial recovery in retail value growth. Most categories recovered to pre-pandemic levels in 2022, or even surpassed them due in large part to the relaxation of pandemic-related restrictions, which saw more consumers out socializing and consuming more tobacco products.

The analyst's Tobacco in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TOBACCO IN GUATEMALA
EXECUTIVE SUMMARY
  • Tobacco in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Low ignition propensity (LIP) cigarette regulation
  • Flavoured tobacco product ban
  • Reduced harm
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
  • Table 2 Sales of Tobacco by Category: Volume 2017-2022
  • Table 3 Sales of Tobacco by Category: Value 2017-2022
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
  • Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
  • Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CIGARETTES IN GUATEMALAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Cigarette smoking remains in decline
  • Illicit trade remains a formidable challenge
  • Philip Morris retains leadership over the category
  • PROSPECTS AND OPPORTUNITIES
  • Flavour capsule cigarettes to gain further popularity
  • Little change expected in pack size formats
  • Increased competition from smokeless alternatives
TAXATION AND PRICING
  • Taxation rates
  • Table 10 Taxation and Duty Levies 2017-2022
  • Average cigarette pack price breakdown
  • Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
  • Table 11 Sales of Cigarettes: Volume 2017-2022
  • Table 12 Sales of Cigarettes by Category: Value 2017-2022
  • Table 13 Sales of Cigarettes: % Volume Growth 2017-2022
  • Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022
  • Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022
  • Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
  • Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
  • Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022
  • Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022
  • Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022
  • Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022
  • Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
  • Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
  • Table 24 Forecast Sales of Cigarettes: Volume 2022-2027
  • Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027
  • Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
  • Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
  • Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
  • Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
  • Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
  • Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
  • Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN GUATEMALAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Cigars remains a niche category in Guatemala
  • Greater diversity of premium cigars emerge
  • E-commerce sales via specialised apps and platforms holds growth potential
  • PROSPECTS AND OPPORTUNITIES
  • Large Cuban cigars poised to see further decline
  • Cigarillos faces growth opportunities
  • New product launches will bolster growth
CATEGORY DATA
  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
  • Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
  • Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
  • Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
  • Table 37 Sales of Cigars by Size: % Volume 2017-2022
  • Table 38 Sales of Cigarillos by Price Platform 2017-2022
  • Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
  • Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
  • Table 41 NBO Company Shares of Cigars: % Volume 2018-2022
  • Table 42 LBN Brand Shares of Cigars: % Volume 2019-2022
  • Table 43 NBO Company Shares of Cigarillos: % Volume 2018-2022
  • Table 44 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
  • Table 45 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
  • Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
  • Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
  • Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
  • Table 49 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN GUATEMALAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Guatemalans warm to heated tobacco products
  • New flavours and colours drive consumer interest
  • Further scrutiny from congress regarding electronic cigarettes
  • PROSPECTS AND OPPORTUNITIES
  • Phillip Morris International to continue dominating heated tobacco space
  • E-vapour products show promising growth as young adults switch away from cigarettes
  • Tobacco-free oral products may arrive in the future
CATEGORY INDICATORS
  • Table 50 Number of Adult Vapers 2017-2022
CATEGORY DATA
  • Table 51 Sales of Tobacco Heating Devices: Volume 2017-2022
  • Table 52 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
  • Table 53 Sales of Heated Tobacco: Volume 2017-2022
  • Table 54 Sales of Heated Tobacco: % Volume Growth 2017-2022
  • Table 55 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
  • Table 56 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
  • Table 57 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
  • Table 58 NBO Company Shares of E-Vapour Products: % Value 2018-2022
  • Table 59 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
  • Table 60 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
  • Table 61 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
  • Table 62 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
  • Table 63 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
  • Table 64 Distribution of E-Vapour Products by Format: % Value 2017-2022
  • Table 65 Forecast Sales of Heated Tobacco: Volume 2022-2027
  • Table 66 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
  • Table 67 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
  • Table 68 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027