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Coffee - Taiwan

Euromonitor International, Jan 2011, Pages: 26


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In 2010, coffee sales achieved marginal growth in volume terms. Off-trade sales experienced a continual declining trend due to the growth in consumption through foodservice channels and the freshly brewed counter coffee at convenience store chains. Over the review period, all major convenience stores including 7-Eleven by President Chain Store, and Family Mart by Taiwan Family Mart expanded rapidly in freshly brewed counter coffee. The affordable prices of fresh brewed coffee as well as...

The Coffee in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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