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Other Hot Drinks - Taiwan
Euromonitor International, Jan 2011, Pages: 26
The health and wellness trend strongly influenced the category performance of hot drinks as a whole. This began with the melamine contaminated milk issue in 2008 that raised consumer concern towards dairy products. Since then, continuous reports of the same issue occurred intermittently during the review period. As a result, this drove up demand for plant-based hot drinks which generally do not contain dairy, but which are nevertheless nutritious. One example is Quaker 3-in-1 Cereal that is...
The Other Hot Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Other Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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