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Profile of Coolibar: A Leader in UV Protective Clothing
Textiles Intelligence, Sep 2009, Pages: 8
USA-based Coolibar operates in a niche market of the performance apparel industry by supplying products which are designed to protect consumers from the harmful effects of ultraviolet (UV) radiation. The products are sold directly to consumers via a catalogue and a website. The company specialises in the design, development and sale of a broad range of certified garments and accessories which prevent UV radiation from penetrating through to the skin of the wearer. These products have been officially endorsed by a number of organisations dedicated to raising awareness
about the dangers of excessive sun exposure and preventing skin cancer.
Strong product endorsements, together with growing demand for sun protective products, have helped the company to achieve big increases in sales. Since its foundation in 2001, its percentage sales growth has remained in double digits each year, despite pressure to maintain its prices at competitive
levels. High sales growth has, in turn, enabled Coolibar to become one of the leading suppliers of UV protective clothing in the USA.
In the face of challenging economic conditions, the company is optimistic that it can maintain this position by focusing on the development of products which combine functionality with a high degree of comfort.
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