The Overall classifieds market is valued at INR 18 bn in 2008; Estimated to reach INR 41 bn in 2010. Classifieds market comprises of print and online segments. Market is dominated by the online segment
The report provides a snapshot of the market. An overview gives a quick picture of the market with estimated market size, growth rate and revenue split between the print and online segments. An analysis of drivers reveals that increasing penetration of internet, growth in the services sector, favourable demographics and convenience offered by online classifieds is driving growth in this sector. The key challenges identified include language barriers, low PC penetration, poor internet connectivity and credit card penetration, and economic slowdown.
The report identifies the current market trends including mobile classifieds, emergence of local classifieds and newer technologies in online matrimony. The competitive landscape profiles the major players in this sector in terms of their business description and classified websites for each player. The report also provides details of the private equity investments and key developments in this sector.
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